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First Steps with Sealmetrics

You can get Sealmetrics running in under five minutes: create an account, add your site, install a single tracking script in your page <head>, and verify data collection. From there you instrument conversion tracking and explore your reports — all without cookies or a consent banner.

Prefer to delegate it?

If you use Claude, Codex, or another MCP-capable AI assistant, it can run this entire setup for you from a chat — create the site, hand you (or place) the snippet, verify the pixel, and check your conversion events. See Set Up Sealmetrics with Your AI Assistant.

Quick Setup Checklist​

  1. Create your Sealmetrics account
  2. Create your organization and add a site
  3. Install the tracking code on your website
  4. Verify data collection
  5. Instrument conversion tracking
  6. Explore your reports

Step 1: Sign Up​

  1. Visit sealmetrics.com
  2. Click "Try Sealmetrics" or "Sign Up"
  3. Enter your name, business email, and create a password
  4. Check your inbox and verify your email address

Step 2: Create Your Organization and Add a Site​

After verifying your email, Sealmetrics will guide you through creating your first organization.

Create an Organization​

  1. Choose a name for your organization (typically your company name)
  2. Click Create Organization

Your organization is where your team and websites are managed.

Add a Site​

  1. Click Add Site
  2. Enter your website's name and domain (e.g., example.com)
  3. Configure your timezone

Your site is now ready for tracking code installation.

tip

You can add more sites later from the Sites page. To learn more about organizations, see Organizations.

Step 3: Install Tracking Code​

Getting Your Tracking Code​

  1. Go to Settings → Sites → [your site] → Pixel Code — the tab generates your install snippet
  2. Alternatively, run the Setup Wizard (Settings → Setup Wizard, /settings/wizard) for a guided installation
  3. Copy your unique tracking code and choose your preferred installation method

Installation Methods​

Manual Installation​

Add this single script tag to your website’s <head> section, replacing YOUR_ACCOUNT_ID with your account ID:

<script src="https://t.sealmetrics.com/t.js?id=YOUR_ACCOUNT_ID" defer></script>

The tracker fires the initial pageview automatically as soon as it loads, and exposes the global sealmetrics object for tracking conversions and microconversions.

WordPress Plugin​

  1. Install the Sealmetrics WordPress plugin
  2. Enter your account ID in the plugin settings
  3. Activate tracking across your site

Google Tag Manager​

  1. Create a new Custom HTML tag
  2. Paste your Sealmetrics tracking code
  3. Set trigger to All Pages
  4. Publish your container

Step 4: Verify Installation​

  1. Visit your website in a new browser tab
  2. Open your site's Overview report in the Sealmetrics dashboard
  3. Check the Last hit timestamp at the top right — it updates within seconds of a tracked hit
  4. Confirm your visit shows up in the Entrances and Pageviews numbers

Testing Checklist​

  • Page views are being recorded
  • Traffic sources are correctly identified
  • Geographic data is visible
  • Device information appears

Step 5: Instrument Conversion Tracking​

Conversions are not configured in the dashboard — you instrument them on your website with a single JavaScript call. Once the tracker is installed, the global sealmetrics object is available:

// Track a purchase (amount is optional)
sealmetrics.conv('purchase', 99.99);

// Track a conversion with no monetary value
sealmetrics.conv('lead');

// Track a microconversion (funnel step or interaction)
sealmetrics.micro('add_to_cart');

Place the sealmetrics.conv() call wherever your goal completes — typically a thank-you or confirmation page, a form submit handler, or a button click. Use sealmetrics.micro() for intermediate steps like add-to-cart or video plays.

See How to Measure Conversions for complete examples (e-commerce, leads, signups, dynamic values).

Step 6: Explore Your Reports​

Key Metrics Overview​

The Overview report shows your core KPIs at a glance:

  • Entrances: Sessions started on your site (Sealmetrics does not count "unique visitors" — that would require identifying individuals)
  • Pageviews: Total pages viewed
  • Pages/Entrance and Bounce Rate: Engagement at a glance
  • Conversions and Revenue: Goal completions and their value

A chart lets you toggle between Entrances, Pageviews, and Conversions over time.

Reports in the Sidebar​

  • Overview: KPIs, trend chart, and the "Last hit" timestamp
  • Evolution: Performance over time
  • Pages: Page-level performance
  • Sources: Where visitors come from
  • Geography: Country-level breakdown
  • Devices: Device, browser, and OS data
  • Conversions: Tracked conversions and revenue
  • Properties: Custom event properties
  • Funnel: E-commerce funnel from entrance to purchase

Common Setup Issues​

Tracking Not Working​

Symptoms: No data in the dashboard
Solutions:

  • Verify code placement
  • Check for JavaScript errors
  • Ensure code appears on all pages
  • Check the Last hit timestamp at the top right of the Overview report — it updates within seconds of a tracked visit. If it doesn't move after you visit your site, the hit never arrived (see Data delay)

Duplicate Tracking​

Symptoms: Inflated page view numbers
Solutions:

  • Remove duplicate codes
  • Check for multiple analytics tools
  • Ensure single installation per page

Missing Conversions​

Symptoms: Conversions not recording properly
Solutions:

  • Verify the sealmetrics.conv() call is present where the goal completes
  • Check the browser Network tab for requests to t.sealmetrics.com when the conversion fires
  • Make sure the tracker is loaded before calling it (typeof sealmetrics !== 'undefined')
  • Check the Conversions report with the date range set to today

Next Steps​

Week 1: Foundation​

  • Monitor basic metrics daily
  • Verify all pages are tracked
  • Instrument your essential conversions with sealmetrics.conv()
  • Familiarize yourself with the dashboard

Week 2: Optimization​

  • Analyze traffic sources
  • Identify top-performing content
  • Add microconversions for key interactions
  • Use UTM parameters for campaign attribution

Month 1: Advanced Features​

  • Implement e-commerce tracking
  • Review the Funnel report
  • Export reports to CSV or PDF
  • Integrate with other tools

Best Practices​

Data Quality​

  • Consistent Tracking: Add Sealmetrics to all pages
  • Goal Alignment: Track the conversions that match your business KPIs
  • Regular Monitoring: Review data weekly
  • Team Training: Educate your marketing and analytics teams

Privacy Compliance​

  • No Consent Required: 100% cookieless
  • Data Protection: Aggregated and anonymous by design
  • Legal Compliance: GDPR, CCPA, and PECR ready
  • Transparency: Communicate privacy-first analytics to users

Performance Optimization​

  • Minimal Impact: Lightweight, asynchronous script
  • Async Loading: Non-blocking performance
  • CDN Delivery: Global speed and reliability
  • Regular Updates: Always up to date and secure