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First Steps with Sealmetrics

You can get Sealmetrics running in under five minutes: create an account, add your site, install a single tracking script in your page <head>, and verify data collection. From there you set up conversion goals and explore your dashboard — all without cookies or a consent banner.

Quick Setup Checklist​

  1. Create your Sealmetrics account
  2. Create your organization and add a site
  3. Install the tracking code on your website
  4. Verify data collection
  5. Set up conversion goals
  6. Explore your dashboard

Step 1: Sign Up​

  1. Visit sealmetrics.com
  2. Click "Try Sealmetrics" or "Sign Up"
  3. Enter your name, business email, and create a password
  4. Check your inbox and verify your email address

Step 2: Create Your Organization and Add a Site​

After verifying your email, Sealmetrics will guide you through creating your first organization.

Create an Organization​

  1. Choose a name for your organization (typically your company name)
  2. Click Create Organization

Your organization is where your team and websites are managed.

Add a Site​

  1. Click Add Site
  2. Enter your website's name and domain (e.g., example.com)
  3. Configure your timezone

Your site is now ready for tracking code installation.

tip

You can add more sites later from the Sites page. To learn more about organizations, see Organizations.

Step 3: Install Tracking Code​

Getting Your Tracking Code​

  1. Navigate to Settings → Installation
  2. Copy your unique tracking code
  3. Choose your preferred installation method

Installation Methods​

Manual Installation​

Add this single script tag to your website’s <head> section, replacing YOUR_ACCOUNT_ID with your account ID:

<script src="https://t.sealmetrics.com/t.js?id=YOUR_ACCOUNT_ID" defer></script>

The tracker fires the initial pageview automatically as soon as it loads, and exposes the global sealmetrics object for tracking conversions and microconversions.

WordPress Plugin​

  1. Install the Sealmetrics WordPress plugin
  2. Enter your account ID in the plugin settings
  3. Activate tracking across your site

Google Tag Manager​

  1. Create a new Custom HTML tag
  2. Paste your Sealmetrics tracking code
  3. Set trigger to All Pages
  4. Publish your container

Step 4: Verify Installation​

Real-Time Verification​

  1. Visit your website in a new browser tab
  2. Go to the Sealmetrics Dashboard
  3. Check the Real-Time section for active visitors
  4. Confirm your visit appears in the data

Testing Checklist​

  • Page views are being recorded
  • Traffic sources are correctly identified
  • Geographic data is visible
  • Device information appears

Step 5: Set Up Conversion Goals​

Types of Goals​

Page View Goals​

  • Thank you pages
  • Confirmation pages
  • Specific landing pages
  • Download completions

Event Goals​

  • Button clicks
  • Form submissions
  • Video plays
  • File downloads

E-commerce Goals​

  • Purchase completions
  • Add-to-cart events
  • Checkout initiations
  • Revenue tracking

Goal Configuration​

  1. Navigate to Goals → Create New Goal
  2. Choose goal type: Page View, Event, or E-commerce
  3. Define goal conditions
  4. Set goal value (optional)
  5. Save and activate the goal

Step 6: Explore Your Dashboard​

Key Metrics Overview​

  • Visits: Total unique visitors
  • Page Views: Total pages viewed
  • Conversion Rate: Goal completion percentage
  • Traffic Sources: Where visitors come from

Important Reports​

  • Acquisition: Traffic source analysis
  • Behavior: Page performance and user flow
  • Conversions: Goal tracking
  • Real-Time: Live visitor activity

Dashboard Customization​

  • Pin important metrics to the overview
  • Create custom date ranges
  • Set automated reports
  • Configure alert notifications

Common Setup Issues​

Tracking Not Working​

Symptoms: No data in the dashboard
Solutions:

  • Verify code placement
  • Check for JavaScript errors
  • Ensure code appears on all pages
  • Allow 24 hours for processing

Duplicate Tracking​

Symptoms: Inflated page view numbers
Solutions:

  • Remove duplicate codes
  • Check for multiple analytics tools
  • Ensure single installation per page

Missing Conversions​

Symptoms: Goals not recording properly
Solutions:

  • Verify goal setup
  • Test triggers manually
  • Check page URL matching
  • Confirm event firing

Next Steps​

Week 1: Foundation​

  • Monitor basic metrics daily
  • Verify all pages are tracked
  • Set up essential conversion goals
  • Familiarize yourself with the dashboard

Week 2: Optimization​

  • Analyze traffic sources
  • Identify top-performing content
  • Add advanced goals
  • Create custom segments

Month 1: Advanced Features​

  • Implement e-commerce tracking
  • Set up funnel analysis
  • Create custom reports
  • Integrate with other tools

Best Practices​

Data Quality​

  • Consistent Tracking: Add Sealmetrics to all pages
  • Goal Alignment: Match goals to business KPIs
  • Regular Monitoring: Review data weekly
  • Team Training: Educate your marketing and analytics teams

Privacy Compliance​

  • No Consent Required: 100% cookieless
  • Data Protection: Aggregated and anonymous by design
  • Legal Compliance: GDPR, CCPA, and PECR ready
  • Transparency: Communicate privacy-first analytics to users

Performance Optimization​

  • Minimal Impact: Lightweight, asynchronous script
  • Async Loading: Non-blocking performance
  • CDN Delivery: Global speed and reliability
  • Regular Updates: Always up to date and secure