Microconversions

Track funnel steps, engagement events, and user interactions that indicate progress toward a conversion.

Syntax

sealmetrics.micro(type);
sealmetrics.micro(type, properties);

Parameter	Type	Required	Description
type	string	Yes	Event name (e.g., 'add_to_cart', 'video_play')
properties	object	No	Custom key-value data

Difference from Conversions

Aspect	Conversion	Microconversion
Purpose	Goal completion	Progress/engagement
Monetary value	Yes (amount parameter)	No
Function	sealmetrics.conv()	sealmetrics.micro()
Example	Purchase, lead, signup	Add to cart, video play, scroll

Examples

Add to Cart

sealmetrics.micro('add_to_cart');

Add to Cart with Properties

sealmetrics.micro('add_to_cart', {
  product_id: 'SKU-456',
  product_name: 'Wireless Headphones',
  price: '89.99',
  category: 'electronics'
});

Checkout Funnel Steps

// Step 1: View cart
sealmetrics.micro('view_cart', {
  items_count: '3',
  cart_value: '249.99'
});

// Step 2: Begin checkout
sealmetrics.micro('begin_checkout', {
  items_count: '3',
  cart_value: '249.99'
});

// Step 3: Add shipping info
sealmetrics.micro('add_shipping_info', {
  shipping_method: 'express'
});

// Step 4: Add payment info
sealmetrics.micro('add_payment_info', {
  payment_method: 'credit_card'
});

// Step 5: Purchase (use conversion, not microconversion)
sealmetrics.conv('purchase', 249.99, { order_id: 'ORD-123' });

Video Engagement

var video = document.querySelector('video');

video.addEventListener('play', function() {
  sealmetrics.micro('video_play', {
    video_id: 'product-demo',
    video_title: 'Product Demo 2025'
  });
});

video.addEventListener('ended', function() {
  sealmetrics.micro('video_complete', {
    video_id: 'product-demo'
  });
});

Scroll Depth

var tracked = {};

window.addEventListener('scroll', function() {
  var scrollHeight = document.documentElement.scrollHeight - window.innerHeight;
  var scrollPercent = Math.round((window.scrollY / scrollHeight) * 100);

  [25, 50, 75, 100].forEach(function(milestone) {
    if (scrollPercent >= milestone && !tracked[milestone]) {
      tracked[milestone] = true;
      sealmetrics.micro('scroll_' + milestone);
    }
  });
});

Newsletter Signup

document.querySelector('#newsletter-form').addEventListener('submit', function() {
  sealmetrics.micro('newsletter_signup', {
    position: 'footer',
    page_type: 'blog'
  });
});

File Download

document.querySelectorAll('a[download]').forEach(function(link) {
  link.addEventListener('click', function() {
    sealmetrics.micro('file_download', {
      file_name: this.getAttribute('download'),
      file_type: this.href.split('.').pop()
    });
  });
});

Click on CTA

document.querySelector('.cta-button').addEventListener('click', function() {
  sealmetrics.micro('cta_click', {
    button_text: this.textContent,
    button_location: 'hero'
  });
});

E-commerce Implementation

Product Page

// Wishlist
document.querySelector('.add-to-wishlist').addEventListener('click', function() {
  sealmetrics.micro('add_to_wishlist', {
    product_id: this.dataset.productId,
    product_name: this.dataset.productName
  });
});

// Add to cart
document.querySelector('.add-to-cart').addEventListener('click', function() {
  sealmetrics.micro('add_to_cart', {
    product_id: this.dataset.productId,
    product_name: this.dataset.productName,
    price: this.dataset.price,
    quantity: document.querySelector('#quantity').value
  });
});

// View product images
document.querySelector('.product-gallery').addEventListener('click', function() {
  sealmetrics.micro('view_product_images', {
    product_id: this.dataset.productId
  });
});

Cart Page

// Update quantity
document.querySelectorAll('.quantity-input').forEach(function(input) {
  input.addEventListener('change', function() {
    sealmetrics.micro('update_cart', {
      product_id: this.dataset.productId,
      new_quantity: this.value
    });
  });
});

// Remove item
document.querySelectorAll('.remove-item').forEach(function(btn) {
  btn.addEventListener('click', function() {
    sealmetrics.micro('remove_from_cart', {
      product_id: this.dataset.productId
    });
  });
});

SaaS Implementation

Pricing Page

// View pricing toggle (monthly/yearly)
document.querySelector('.billing-toggle').addEventListener('click', function() {
  sealmetrics.micro('toggle_billing_cycle', {
    selected: this.dataset.cycle // 'monthly' or 'yearly'
  });
});

// Click plan details
document.querySelectorAll('.plan-details').forEach(function(btn) {
  btn.addEventListener('click', function() {
    sealmetrics.micro('view_plan_details', {
      plan: this.dataset.plan
    });
  });
});

Onboarding Flow

// Track each onboarding step
function trackOnboardingStep(step, data) {
  sealmetrics.micro('onboarding_step_' + step, data);
}

// Step 1: Account created (after signup conversion)
trackOnboardingStep(1, { action: 'account_created' });

// Step 2: Profile completed
trackOnboardingStep(2, { action: 'profile_completed' });

// Step 3: First project created
trackOnboardingStep(3, { action: 'first_project' });

// Step 4: Team member invited
trackOnboardingStep(4, { action: 'team_invited' });

Content Site Implementation

Article Engagement

// Time on page (track after 30 seconds)
setTimeout(function() {
  sealmetrics.micro('engaged_read', {
    article_id: document.querySelector('article').dataset.id,
    time_threshold: '30s'
  });
}, 30000);

// Share button clicks
document.querySelectorAll('.share-button').forEach(function(btn) {
  btn.addEventListener('click', function() {
    sealmetrics.micro('share_click', {
      platform: this.dataset.platform, // 'twitter', 'facebook', 'linkedin'
      article_id: document.querySelector('article').dataset.id
    });
  });
});

// Comment form opened
document.querySelector('#comment-form-toggle').addEventListener('click', function() {
  sealmetrics.micro('open_comment_form');
});

Properties Reference

Common properties to include:

Property	Description	Example
product_id	Product SKU or ID	'SKU-456'
product_name	Product name	'Wireless Headphones'
price	Item price	'89.99'
category	Product category	'electronics'
quantity	Number of items	'2'
position	Element location	'header', 'footer', 'sidebar'
step	Funnel step number	'1', '2', '3'
video_id	Video identifier	'product-demo'
file_name	Downloaded file name	'whitepaper.pdf'

Property Values Must Be Strings

All property values are transmitted as strings. Numbers and booleans are automatically converted.

Timing

Microconversions Count as Pageviews

Every microconversion event also counts as a pageview. This is intentional: it allows tracking user engagement without requiring additional pageview calls.

Multiple Events Per Page

You can fire multiple microconversion events on the same page. Each one is recorded separately:

// All of these are tracked independently:
sealmetrics.micro('scroll_25');
sealmetrics.micro('scroll_50');
sealmetrics.micro('video_play');
sealmetrics.micro('add_to_cart');

Naming Conventions

Use consistent, descriptive event names:

Pattern	Examples
{action}_{object}	add_to_cart, view_product, click_cta
{object}_{action}	video_play, video_complete, form_submit
{category}_{action}	scroll_25, scroll_50, scroll_100

Avoid:

• Spaces in event names
• Special characters (use underscores)
• Overly generic names like click or event