EU Digital Omnibus: The End of Cookie Banner Fatigue?
· 7 min read
TL;DR — The EU Digital Omnibus proposes to eliminate cookie banners for 60% of websites. Here's what it means for web analytics.
Cookie banners cost EU businesses €1.64 billion annually. EU users waste 334 million hours per year clicking through them. And yet, 54% of users randomly accept without reading, while 26% randomly reject—undermining the very goal of informed consent.
On November 19, 2025, the European Commission published a proposal that could change everything: the EU Digital Omnibus Regulation (COM(2025) 837).