EU Digital Omnibus: The End of Cookie Banner Fatigue?
· 7 min read
TL;DR — The proposed EU Digital Omnibus would change when cookie consent is needed. Here's what it could mean for web analytics.
Cookie banners cost EU businesses money and users time, and many people click through them without reading — undermining the very goal of informed consent.
On November 19, 2025, the European Commission published a proposal that could change everything: the EU Digital Omnibus Regulation (COM(2025) 837).