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ROAS Evolution Report Overview

The ROAS Evolution Report in SealMetrics provides a complete view of how your marketing campaigns evolve over time — helping you track revenue, conversion rate, and ROAS trends with precision.

📊 Overview​

This report allows you to filter performance data by day, week, or month, enabling you to identify trends and patterns in your marketing metrics.

Key indicators include:

  • Turnover (Revenue)
  • Conversion Rate
  • Conversions
  • ROAS (Return on Ad Spend)

You can also apply custom filters to focus on specific channels, campaigns, or countries.

🧩 Custom Filtering​

Filters allow you to analyze your data from multiple perspectives. You can filter by:

  • Medium (e.g., SEO, CPC, Email)
  • Source (e.g., Google, Meta, LinkedIn)
  • Campaign
  • Term
  • Device
  • Operating System
  • Country

By applying these filters, you can compare results across different time periods and better understand how each segment contributes to your overall performance.

💰 ROAS and Revenue Analysis​

When cost and revenue data are available, SealMetrics automatically calculates ROAS, giving you insights into profitability over time.

Example:

A campaign with €400 revenue and €100 cost in one week results in a ROAS of 4x.

The evolution view helps you see whether ROAS is improving or declining over daily, weekly, or monthly intervals — allowing for timely optimization.

🌍 Geographic Insights​

The ROAS Evolution Report also allows filtering by country, letting you monitor performance geographically.

This is particularly useful for understanding:

  • Which markets are driving higher ROAS
  • Regional traffic growth
  • How SEO or paid campaigns perform in each location

For instance, you can easily see how many visits SEO traffic generated each month and how that correlates with conversion growth.

🧠 Summary​

The ROAS Evolution Report helps you:

  • Track ROAS trends by day, week, or month
  • Compare campaign performance across periods
  • Filter data by medium, source, campaign, or country
  • Visualize traffic and conversion evolution
  • Analyze results with 100 % privacy-compliant, cookieless data

With SealMetrics, you can understand how your marketing investments evolve — without cookies, without consent banners, and without data loss.