Web Analytics Prompts

A curated library of production-ready prompts for the SealMetrics MCP server and cross-platform combinations with Google Ads MCP, Meta Ads MCP, and Google Search Console MCP.

Every prompt in this section is designed for two ideal customer profiles:

• Sales & Direct Directors of hotels (independent and chains).
• CMOs and Ecommerce Managers of online stores.

How to use these prompts

1. Open Claude Desktop, Claude Code, or any MCP-compatible client.
2. Make sure the SealMetrics MCP server is connected. For multi-MCP prompts, also connect the corresponding platform MCP (Google Ads, Meta Ads, GSC).
3. Pick a prompt from the category that matches your goal.
4. Click the copy button on the prompt box, paste it into your chat, and replace the placeholders (e.g. {site_id}, {date_range}).
5. Run it. Iterate from there with follow-up questions — the agent will keep the context.

Prompt anatomy

Every prompt follows the same structure so you can adapt it to your own workflows:

• Context — what the agent should know before answering.
• Instruction — the actual task.
• Parameters — variables you should adjust.
• Output format — how you want the answer back.

Prerequisites

Prompt category	Requires
Single-MCP categories (1–12)	SealMetrics MCP only
Google Ads category (13)	SealMetrics MCP + Google Ads MCP
Meta Ads category (14)	SealMetrics MCP + Meta Ads MCP
Search Console category (15)	SealMetrics MCP + GSC MCP
Cross-platform category (16)	SealMetrics MCP + at least 2 platform MCPs

Categories

1. Revenue Leak Detection — find invisible money lost to bots, broken pages, and weak conversion paths.
2. Conversion Optimization — funnel analysis, micro-to-macro ratios, device gaps.
3. Traffic & Quality Control — anomaly detection, bot share, suspicious sessions.
4. Attribution & Channels — real channel performance, cannibalization, last-click ROAS.
5. Geography & Segmentation — country revenue, expansion opportunities, geo-level CR.
6. Spend Efficiency — pause underperformers, surface waste, reduce CAC.
7. Alerts & Monitoring — daily anomaly digests and threshold-based alerts.
8. Executive Reporting — C-level digests, QoQ KPIs, silent winners.
9. Hotels — direct booking funnel, OTA shift, country mix.
10. Ecommerce — cart-to-purchase, AOV by channel, returning customer split.
11. Product Properties — SKU, size, color, room type, length-of-stay analysis.
12. Forecasting — month-end, quarter, year, Black Friday, hotel pickup curve.
13. SealMetrics + Google Ads — real CPA, wasted spend, geo bid optimization.
14. SealMetrics + Meta Ads — iOS attribution gap, audience ROAS, creative fatigue.
15. SealMetrics + Search Console — query CR, ranking-to-revenue, cannibalization.
16. Cross-platform — full-funnel ROAS across paid + organic + direct.

Stable prompt IDs

Every prompt has a stable ID like SEAL-001. Use it to link from internal docs, sales decks, or LinkedIn posts.

Contribute

Found a prompt that consistently delivers value? Open a pull request or email rafa@sealmetrics.com.