Google Tag Manager Container Template

Ready-to-import GTM container template with pre-configured tags for SealMetrics tracking.

Quick Installation

This template includes all the tags, triggers, and variables you need. Just import, configure your Account ID, and publish.

Installation

1. Download sealmetrics-gtm-template.json
2. Go to Google Tag Manager > Admin > Import Container
3. Upload the JSON file
4. Choose "Merge" and select "Rename conflicting tags"
5. Go to Variables and update SealMetrics Account ID with your Account ID

Download Template

Included Tags

1. SealMetrics - Base Tracker

• Trigger: All Pages
• Purpose: Loads the SealMetrics tracker on every page

This tag loads automatically on all pages and initializes the tracker with your Account ID.

2. SealMetrics - Conversion

• Trigger: Custom Event sealmetrics_conversion
• Purpose: Track conversions with monetary value

Usage:

dataLayer.push({
  event: 'sealmetrics_conversion',
  conversionType: 'purchase',
  conversionValue: 99.99,
  conversionProperties: {
    currency: 'EUR',
    payment_method: 'credit_card'
  }
});

3. SealMetrics - Microconversion

• Trigger: Custom Event sealmetrics_micro
• Purpose: Track engagement events (microconversions)

Usage:

dataLayer.push({
  event: 'sealmetrics_micro',
  microEventType: 'add_to_cart',
  microEventProperties: {
    product_id: '123',
    product_name: 'Product Name'
  }
});

4. SealMetrics - E-commerce Purchase

• Trigger: Custom Event purchase
• Purpose: Track purchases from standard e-commerce dataLayer
• Compatible with: GA4 e-commerce, UA Enhanced Ecommerce

This tag automatically converts your existing e-commerce dataLayer events to SealMetrics format.

Variables

Variable	Description	Default
SealMetrics Account ID	Your account ID	YOUR_ACCOUNT_ID_HERE
SealMetrics Pixel URL	Pixel endpoint	https://t.sealmetrics.com
Conversion Type	Type of conversion	conversion
Conversion Value	Monetary value	0
Conversion Properties	Additional data	{}
Micro Event Type	Event name	event
Micro Event Properties	Additional data	{}
Ecommerce Data	E-commerce object	(from dataLayer)

E-commerce DataLayer Format

The template is compatible with standard e-commerce dataLayer format:

dataLayer.push({
  event: 'purchase',
  ecommerce: {
    purchase: {
      actionField: {
        revenue: '129.99',
        currency: 'EUR',
        coupon: 'DISCOUNT10'
      },
      products: [
        {
          id: '123',
          name: 'Product Name',
          price: '129.99',
          quantity: 1,
          category: 'Category',
          brand: 'Brand'
        }
      ]
    }
  }
});

Common Event Examples

Track a Lead

dataLayer.push({
  event: 'sealmetrics_conversion',
  conversionType: 'lead',
  conversionValue: 0,
  conversionProperties: {
    source: 'contact_form',
    campaign: 'spring_sale'
  }
});

Track Newsletter Signup

dataLayer.push({
  event: 'sealmetrics_micro',
  microEventType: 'newsletter_signup',
  microEventProperties: {
    form_location: 'footer',
    list_id: 'main_newsletter'
  }
});

Track Add to Cart

dataLayer.push({
  event: 'sealmetrics_micro',
  microEventType: 'add_to_cart',
  microEventProperties: {
    product_id: '123',
    product_name: 'Awesome Product',
    price: '49.99',
    quantity: '1'
  }
});

Track Form Submission

dataLayer.push({
  event: 'sealmetrics_micro',
  microEventType: 'form_submit',
  microEventProperties: {
    form_name: 'quote_request',
    form_id: 'quote-form'
  }
});

Using with Existing GA4 Setup

If you already have GA4 e-commerce tracking configured, the template will automatically capture purchase events. Your existing dataLayer pushes will work without modification:

// This existing GA4 purchase event will be captured
dataLayer.push({
  event: 'purchase',
  ecommerce: {
    transaction_id: 'T_12345',
    value: 99.99,
    currency: 'EUR',
    items: [{
      item_id: 'SKU_12345',
      item_name: 'Product Name',
      price: 99.99,
      quantity: 1
    }]
  }
});

Privacy

SealMetrics does not use cookies or store personal data. No consent banner required.

Troubleshooting

Tags not firing

1. Check GTM Preview mode
2. Verify the trigger conditions are met
3. Ensure dataLayer events use the correct event names

Purchases not tracking

1. Verify your e-commerce dataLayer format matches the expected structure
2. Check the purchase event fires on the confirmation page
3. Review variables in GTM Preview mode

Missing data

1. Check that all required properties are being passed
2. Verify variable mappings in the tag configuration