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Settings Overview

The Settings area lets you configure every aspect of your Sealmetrics account. Settings live in the left sidebar, organized into three collapsible groups:

  • My Account -- your personal settings: Profile, Security, API Keys, LLM Providers, and Connected Apps.
  • Organization (owners and admins only) -- Settings, Members, Billing, Sites, Pixels, and Audit Logs.
  • Site Config (per selected site) -- Settings, Integrations, and Properties.

Settings Categories

Account Settings

Configure your account and organization.

SettingDescription
GeneralAccount name, timezone, default date range
Users & TeamsManage team members and permissions
SecurityTwo-factor authentication (2FA), backup codes, active sessions
Connected AppsAI assistants authorized via OAuth (remote MCP server)
API KeysPersonal API tokens for programmatic access

Tracking Settings

Configure how data is collected.

SettingDescription
Pixel BuilderGenerate and customize your tracking code
Content GroupingGroup pages into content categories
Custom DimensionsDefine custom data fields

Integrations

Connect external services.

SettingDescription
BigQueryExport data to Google BigQuery
WebhooksSend data to external endpoints

Advanced

Power user settings.

SettingDescription
Audit LogView account activity history
LLM ProvidersChoose the AI provider for the Lens chat (Seal AI Private or BYOK)
Seal AI UsageMonthly token consumption, pack balance, and extra token packs

Quick Access

Settings by Role

Access to settings depends on your organization role and site-level role:

RoleCan Access
OwnerAll settings, including billing and organization management
AdminTracking, integrations, member management (no billing)
Member (Editor)Site-specific settings for assigned sites only
Member (Viewer)View settings only, cannot modify

Common Tasks

Set Up Tracking

  1. Go to Settings → Sites → [your site] (/settings/sites/{siteId})
  2. Open the Pixel Code tab, which holds the base tracking snippet for that site
  3. Copy the generated code
  4. Install on your website

To build a conversion or microconversion pixel rather than the base snippet, use the Pixel Builder — a separate, organization-level screen at Organization → Pixels (/settings/pixels), which also shows pixel status across your sites.

Pixel Builder guide →

Add Team Members

  1. In the sidebar, expand Organization and click Members
  2. Click Invite Member
  3. Enter email and select role
  4. Click Send Invitation -- the user receives an invitation email

User management guide →

Connect BigQuery

  1. In the sidebar, expand Site Config and click Integrations
  2. Create a GCP service account
  3. Upload credentials
  4. Configure sync options

BigQuery setup guide →

View Activity History

  1. In the sidebar, expand Organization and click Audit Logs
  2. Browse or search activity
  3. Filter by user, action, or date

Audit log guide →