Content Grouping

Content Grouping lets you organize your pages into logical categories, making it easier to analyze performance by section rather than individual URLs.

What is Content Grouping?

Instead of analyzing hundreds of individual URLs:

Before Content Grouping:
─────────────────────────
/products/widget-a           234 views
/products/widget-b           189 views
/products/gadget-x           167 views
/blog/how-to-use-widgets     145 views
/blog/widget-comparison      132 views
/about                        89 views
... (hundreds more)

You can analyze by content type:

After Content Grouping:
─────────────────────────
Products                     1,234 views
Blog                           892 views
Company Pages                  345 views
Support                        234 views

Accessing Content Grouping

1. Click the gear icon in the main navigation
2. Select Tracking → Content Grouping

Creating Content Groups

Rule-Based Groups

Define rules to automatically assign pages to groups:

Content Groups
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Group: Products
Rules:
  • URL path starts with "/products/"
  • URL path starts with "/shop/"
  • URL path contains "/product/"

Group: Blog
Rules:
  • URL path starts with "/blog/"
  • URL path contains "/articles/"

Group: Support
Rules:
  • URL path starts with "/help/"
  • URL path starts with "/support/"
  • URL path starts with "/faq/"

[+ Add Group]

Adding a New Group

1. Click + Add Group
2. Configure the group:

Add Content Group
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Group Name: [Product Categories           ]

Rules (pages matching ANY rule are included):

Rule 1:
  Match Type: [URL Path                  ▼]
  Condition:  [starts with               ▼]
  Value:      [/products/                  ]

Rule 2:
  Match Type: [URL Path                  ▼]
  Condition:  [matches regex             ▼]
  Value:      [/category/[^/]+/products    ]

[+ Add Another Rule]

[Save Group]

Rule Types

URL Path Rules

Match against the URL path:

Condition	Example Value	Matches
starts with	/blog/	/blog/post-1, /blog/category/tech
ends with	/checkout	/cart/checkout, /checkout
contains	/product/	/shop/product/123, /product/widget
equals	/pricing	Only /pricing exactly
matches regex	/blog/\d{4}/	/blog/2024/post-1

URL Parameter Rules

Match against query parameters:

Condition	Parameter	Value	Matches
equals	category	shoes	?category=shoes
exists	promo	(any)	?promo=summer, ?promo=1
matches regex	id	\d+	?id=123, ?id=456

Page Title Rules

Match against the HTML page title:

Condition	Value	Matches
contains	"Product"	"Product: Widget A - MyStore"
starts with	"Blog:"	"Blog: How to Use Widgets"

Custom Property Rules

Match against custom event properties:

Property	Condition	Value	Matches
page_type	equals	product	Pages with page_type="product"
category	contains	electronics	Pages with category containing "electronics"

Rule Priority

When a page matches multiple groups, the first matching group wins:

Rule Priority (drag to reorder):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

1. ☰ Landing Pages     (checked first)
2. ☰ Products
3. ☰ Blog
4. ☰ Support
5. ☰ Other             (catch-all)

Example:
URL: /products/landing-widget

If "Landing Pages" rule matches first → assigned to "Landing Pages"
Otherwise falls through to "Products"

Testing Rules

Rule Tester

Test how pages would be classified:

Test Content Group Rules
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Enter URL to test:
[/products/category/electronics/widget-pro]

[Test]

Result:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✅ Assigned to: Products

Rules evaluated:
1. Landing Pages: ❌ No match
2. Products: ✅ Matched "URL contains /products/"
3. Blog: (skipped)
4. Support: (skipped)

Bulk Test

Test multiple URLs at once:

Bulk Test
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Paste URLs (one per line):
┌─────────────────────────────────────────┐
│ /products/widget-a                      │
│ /blog/how-to-guide                      │
│ /support/faq                            │
│ /random-page                            │
└─────────────────────────────────────────┘

[Test All]

Results:
─────────────────────────────────────────
/products/widget-a        → Products
/blog/how-to-guide        → Blog
/support/faq              → Support
/random-page              → (No Group) ⚠️

Using Content Groups in Reports

Filtering by Group

In any report, filter by content group:

Filters:
+ Content Group: [Products              ▼]

Showing traffic for "Products" content group

Group Breakdown Report

View all groups side by side:

Content Group Performance
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Group          Views    Users    Conv Rate   Revenue
──────────────────────────────────────────────────────
Products       45,230   12,340   3.2%        €123,456
Blog           23,120    8,920   0.8%         €12,340
Landing Pages  12,340    9,870   5.1%         €45,678
Support         5,670    3,210   0.2%          €1,234
(No Group)      1,230      890   1.0%          €2,345

Drilling Down

Click on any group to see pages within:

Products (45,230 views)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Page                          Views    Conv Rate
─────────────────────────────────────────────────
/products/widget-pro          12,340   4.5%
/products/gadget-x             8,920   3.8%
/products/bundle-deal          6,780   5.2%
/products/accessories          5,430   2.1%
... (more pages)

Common Group Configurations

E-commerce Site

Groups:
1. Homepage        - URL equals "/"
2. Category Pages  - URL matches "/category/"
3. Product Pages   - URL matches "/products/" or "/product/"
4. Cart/Checkout   - URL contains "/cart" or "/checkout"
5. Account         - URL starts with "/account/"
6. Support         - URL starts with "/help/"
7. Other           - (catch-all)

Blog/Media Site

Groups:
1. Homepage        - URL equals "/"
2. Articles        - URL matches regex "/\d{4}/\d{2}/"
3. Category        - URL starts with "/category/"
4. Author Pages    - URL starts with "/author/"
5. Search Results  - URL contains "?s=" or "/search"
6. Static Pages    - URL in ["/about", "/contact", "/privacy"]
7. Other           - (catch-all)

SaaS Application

Groups:
1. Marketing Site  - URL host equals "www.myapp.com"
2. Login/Signup    - URL matches "/login" or "/signup"
3. Dashboard       - URL starts with "/app/dashboard"
4. Settings        - URL starts with "/app/settings"
5. Features        - URL matches "/app/" but not above
6. Docs            - URL host equals "docs.myapp.com"
7. Other           - (catch-all)

Advanced: Code-Based Grouping

Set content group via JavaScript for complex logic:

// Set content group based on complex logic
_sm('set', 'contentGroup', determineContentGroup());

function determineContentGroup() {
  // Check data layer
  if (dataLayer.pageType === 'product') {
    return 'Products';
  }

  // Check URL patterns
  if (window.location.pathname.startsWith('/blog/')) {
    return 'Blog';
  }

  // Check page content
  if (document.querySelector('.product-detail')) {
    return 'Products';
  }

  return 'Other';
}

This overrides rule-based grouping when set.

Limitations

• Maximum 20 content groups per account
• Maximum 10 rules per group
• Regex patterns have 100 character limit
• Groups apply to new data only (not retroactive)

Retroactive Grouping

Content groups normally apply only to new data. To apply groups to historical data:

1. Go to Settings → Tracking → Content Grouping
2. Click Reprocess Historical Data
3. Select date range
4. Click Start Reprocessing

warning

Reprocessing can take several hours for large date ranges and may temporarily affect report accuracy.