Content Grouping
Content Grouping lets you organize your pages into logical categories, making it easier to analyze performance by section rather than individual URLs in the Pages report.
What is Content Grouping?
Instead of analyzing hundreds of individual URLs:
Before Content Grouping:
─────────────────────────
/products/widget-a 234 views
/products/widget-b 189 views
/products/gadget-x 167 views
/blog/how-to-use-widgets 145 views
/blog/widget-comparison 132 views
/about 89 views
... (hundreds more)
You can analyze by content type:
After Content Grouping:
─────────────────────────
Products 1,234 views
Blog 892 views
Other 345 views
Pages that don't match any rule are grouped under Other.
Content grouping rules are saved in your browser's local storage, per site. They are not synced to the server or shared across browsers, devices, or teammates. Clearing your browser data removes your rules.
How Rules Work
Each rule has just two fields:
| Field | Description |
|---|---|
| Group Name | The label shown in reports (e.g., Blog Posts, Products) |
| URL Pattern | A path pattern, using * as a wildcard |
The pattern is matched against the page's URL path. Use * to match any sequence of characters:
| Pattern | Matches |
|---|---|
/blog/* | /blog/my-post |
/products/* | /products/widget-pro |
/products/*/reviews | /products/shoes/reviews |
/pricing | /pricing (exact) |
/ | / (homepage) |
The pattern must match the entire path (it is anchored at the start and end). Matching is case-insensitive. Patterns with no * only match that exact path.
Quick Setup Templates
To get started fast, click Quick Setup to open a set of pre-built templates that match common website structures:
| Template | Example rules |
|---|---|
| E-commerce | Homepage, Products, Categories, Cart, Checkout, Account, Orders |
| Blog / Content | Homepage, Blog Posts, Blog Categories, Authors, Archives, Tags |
| SaaS / App | Homepage, Dashboard, Settings, Billing, Profile, Reports, Integrations |
| Documentation | Homepage, Getting Started, Guides, API Reference, Tutorials, FAQ, Changelog |
| Support Site | Homepage, Help Articles, Knowledge Base, Contact, Tickets, Status |
| Marketing Site | Homepage, Features, Pricing, About, Case Studies, Resources, Contact, Legal |
In the template dialog you can either:
- Apply all rules from a template at once, or
- Click the + next to an individual rule to add just that one
After applying a template you can edit or delete any of the generated rules.
How Pages Are Matched
When the Pages report is built, each page path is tested against your rules:
- Rules are evaluated in priority order (higher priority first). New rules are appended with an increasing priority value.
- The first rule whose pattern matches the path determines the group name.
- If no rule matches, the page falls into the Other group.
Limitations
- Rules are stored in your browser's local storage only — they are not saved on the server, shared with teammates, or available on other devices/browsers.
- A rule matches on the URL path only. There is no matching by query parameter or page title.
- Grouping is applied when reports are computed; there is no separate reprocessing step for historical data.