31 docs tagged with "attribution"

How AI assistants and search engines may crawl, quote and summarise docs.sealmetrics.com, which machine-readable files exist, and how to attribute figures.

Real channel performance using last-click attribution, campaign cannibalization detection, direct traffic spike investigation, and channel decay alerts. Sealmetrics MCP prompts.

Sealmetrics uses last-click attribution — the only model that needs no user identification across sessions; UTMs are captured on every hit, no consent needed.

What you gain by measuring without consent — no data lost to banner rejection, nothing for ad blockers to strip, no CMP to maintain, and cleaner attribution.

Learn how to exclude payment gateways and external domains from being counted as referrers in Sealmetrics.

Define custom rules to group your traffic into channels (Paid Search, Organic Social, Affiliates…) with a drafts→test→publish flow, CSV import/export, and MCP tools.

Manage GA4-style channel classification rules that match utm_source, medium, and campaign via regex with priority ordering

Why Sealmetrics numbers differ from GA4 — inflated Direct traffic, entrances instead of persistent-ID sessions, last-click as the only consent-free attribution model, ITP resistance, and why server-side tracking still needs a consent banner.

Answers to the most common questions about Sealmetrics, consentless analytics, attribution, implementation, privacy, product features, and legal compliance.

How to migrate from Google Analytics 4 to Sealmetrics — what to export from GA4, how metrics map, and how to run both in parallel during the transition.

Understand the two levels of attribution accuracy in Sealmetrics — why total conversions are always exact, how channel-level attribution works, and what trade-offs make consentless measurement possible.

How Sealmetrics attributes traffic and conversions without User-IDs, cookies or cross-session tracking — last-click attribution read from the URL on every hit.

Sealmetrics uses session-scoped last-click attribution: how a traffic source is chosen, how conversions inherit it, and why there is no cross-session lookback window.

Learn how Sealmetrics differentiates SEO traffic from paid traffic using a privacy-first methodology.

Learn why conversions sometimes appear with “payment” as the source and how to prevent incorrect attribution.

Learn how to customize UTM parameters in Sealmetrics by mapping custom URL parameters to standard UTM fields.

Learn how to correctly track Google Ads campaigns in Sealmetrics using UTM parameters and Google Ads value-track templates.

Learn what a passthrough referrer is and how to preserve the original traffic source when visitors return from external domains such as payment gateways, SSO providers, or booking engines.

Register booking engines, payment gateways, and other domains that preserve session attribution instead of creating a new referral

Learn how to keep the original traffic source when your signup or login flow passes through an external authentication domain (SSO) and returns to your site.

Analyze conversion and microconversion properties by traffic source attribution.

Learn how Sealmetrics classifies referrer traffic vs direct traffic using privacy-first principles and advanced attribution logic.

Learn how to map known referrer domains to specific source, medium, and campaign values so traffic from partners, affiliates, or internal domains is attributed correctly in Sealmetrics.

Map referrer domains to UTM values so untagged partner and vendor traffic is attributed correctly, with priority-ordered matching rules

Learn how Sealmetrics classifies Direct traffic and how referrer detection impacts traffic source attribution.

Learn why referrers are lost on modern websites and why Direct traffic may appear unusually high in Sealmetrics.

Learn why Sealmetrics shows "(not set)" in your reports, what causes missing UTM parameters, and how to avoid attribution gaps.

UTM governance for Sealmetrics: lowercase values, one separator, one canonical name per source, mediums matching default channels, no UTMs on internal links.

Map your own URL parameters (campaign_id, source_id, ad_medium…) to standard UTMs at ingest, so custom taxonomies feed straight into reports and Channel Grouping without changing your tagging.

Learn how Sealmetrics defines TERM across SEO, Referrer, Google Ads, and UTM-based traffic sources.

Understanding how Sealmetrics classifies traffic returning after the session window expires without inflating Direct traffic.