How to Track Google Ads Campaigns
Sealmetrics reads the UTM parameters located in your URLs.
By incorporating these URL tracking templates into your Google Ads campaigns, SEAL can track campaigns, terms/keywords, placements, or product IDs from Google Ads.
Google Search & Display (GDN)
{lpurl}?utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={ifsearch:{keyword}\{matchtype}}{ifcontent:{placement}}
Google Shopping
{lpurl}?utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={_term}
Google Ads Account-Level Setup
ou can add this code directly at the Account level following these Google Ads instructions:
https://support.google.com/google-ads/answer/6305348?hl=en
When configured at the account level, Google Ads will automatically append all value-track parameters to every campaign — including new ones — ensuring reliable attribution in Sealmetrics.
Related documentation
- How Sealmetrics Calculates SEO Traffic — How paid is kept separate from organic
- What Is a TERM in Sealmetrics? — How keywords are captured from Google Ads
- How to Track Social Ads Campaigns — UTM tagging for Meta Ads
- How to Change UTM Parameters in Sealmetrics — Map custom parameter names
- Sources Report — Analyze campaign and keyword performance