7 docs tagged with "campaigns"

Real channel performance using last-click attribution, campaign cannibalization detection, direct traffic spike investigation, and channel decay alerts. Sealmetrics MCP prompts.

Sealmetrics uses last-click attribution — the only model that needs no user identification across sessions; UTMs are captured on every hit, no consent needed.

Learn how to customize UTM parameters in Sealmetrics by mapping custom URL parameters to standard UTM fields.

Learn how to correctly track Google Ads campaigns in Sealmetrics using UTM parameters and Google Ads value-track templates.

Learn how to track Facebook and Meta Ads campaigns in Sealmetrics without cookies using UTM parameters and privacy-first attribution.

Analyze traffic sources with UTM parameters and referrers. View by channel, source, medium, campaign, content, and term.

Learn why Sealmetrics shows "(not set)" in your reports, what causes missing UTM parameters, and how to avoid attribution gaps.