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How to Track Social Ads Campaigns

Sealmetrics can track traffic from Meta Ads — including Facebook and Instagram — without cookies, using only privacy-safe parameters.
The key requirement: UTM parameters must be added to your ad URLs.
Without UTMs, Sealmetrics cannot reliably distinguish paid vs. unpaid traffic coming from Meta domains.

Why UTMs Matter for Meta Ads Tracking​

Meta traffic often arrives with minimal referrer information.
If UTMs are not added:

  • Paid and organic Meta traffic blend together
  • Campaign-level reporting disappears
  • You cannot analyze ad set or creative performance

If UTMs are added:

  • Full campaign attribution
  • Clear performance insights
  • Correct paid vs. organic classification
  • No cookies required

How to Track Facebook Ads Campaigns Without Cookies​

Use UTM Parameters​

UTM parameters are tags added to your ad URLs that Sealmetrics can read instantly — no persistent identifiers, no cross-session tracking.

How to implement UTMs​

  1. Add utm_source, utm_medium, and utm_campaign to every destination URL, adding utm_term or utm_content when you need extra detail on ad sets or creatives
  2. Keep the same naming convention across all campaigns (e.g., lowercase, no spaces) so reports stay consistent
  3. Match the UTM values to the structure shown below, so Sealmetrics can read them correctly

Recommended structure:

https://yourwebsite.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale&utm_term=running_shoes
Written and maintained by the Sealmetrics Team