WordPress Integration

Privacy-first, cookieless analytics for WordPress sites (without WooCommerce).

For WooCommerce stores

If you're using WooCommerce, use the WooCommerce plugin instead for complete e-commerce tracking.

Requirements

• WordPress 5.0+
• PHP 7.4+

Installation

Step 1: Download the Plugin

Download the latest version of the SealMetrics WordPress plugin:

Download Plugin

Step 2: Upload to WordPress

1. Go to WordPress Admin > Plugins > Add New > Upload Plugin
2. Upload the ZIP file and click Install Now
3. Activate the plugin

Step 3: Configure

1. Go to Settings > SealMetrics
2. Enter your Account ID (found in your SealMetrics dashboard)
3. Save changes

Configuration Options

Setting	Description
Account ID	Your SealMetrics Account ID (required)
Pixel URL	Custom pixel domain for first-party tracking (optional)
Track Contact Forms as Leads	Convert contact form submissions to lead conversions

Tracked Events

Automatic Events

These events are tracked automatically without any additional configuration:

Event	Type	Description
pageview	Auto	All pages with automatic content grouping
search	Microconversion	Search queries with results count
404_error	Microconversion	Broken link visits

Form Events

Event	Type	Description
form_submit	Microconversion	Contact form submissions
newsletter_signup	Microconversion	Newsletter form submissions
lead	Conversion	Contact forms (if "Track as Leads" is enabled)

Content Groups

Content groups are automatically detected based on WordPress page type:

Page Type	Group
Home page	home
Blog posts	post
Static pages	page
Categories	category
Tags	tag
Author archives	author
Search results	search
404 pages	404
Custom post types	{post_type}

Form Plugin Support

The plugin automatically tracks forms from these popular plugins:

• Contact Form 7
• Gravity Forms
• WPForms
• Elementor Forms
• Ninja Forms
• Formidable Forms
• Generic HTML forms

Newsletter Detection

Forms are automatically classified as newsletter subscriptions if:

• Form ID/class contains: newsletter, subscribe, mailchimp, convertkit, mailerlite
• Form action URL contains newsletter keywords
• Form has only an email field

Contact vs Newsletter Example

// Newsletter form - automatically detected
sealmetrics.micro('newsletter_signup', {
  form_name: 'sidebar_newsletter',
  form_type: 'cf7'
});

// Contact form with "Track as Leads" enabled
sealmetrics.conv('lead', 0, {
  source: 'contact_form',
  form_name: 'contact_page_form',
  form_type: 'gravity'
});

// Contact form (default behavior)
sealmetrics.micro('form_submit', {
  form_name: 'contact_page_form',
  form_type: 'gravity'
});

Custom Post Types

Custom post types are automatically tracked with their own content group. For example:

Post Type	Group
portfolio	portfolio
product	product
service	service
testimonial	testimonial

Privacy

• No cookies used
• No personal data collected
• GDPR compliant by design
• No consent banner needed

Troubleshooting

Tracker not loading

1. Verify Account ID is configured in Settings > SealMetrics
2. Clear WordPress cache (if using a caching plugin)
3. Clear browser cache
4. Check browser console for JavaScript errors
5. Temporarily disable other plugins to check for conflicts

Forms not tracking

1. Verify your form plugin is in the supported list
2. Check the form has proper HTML structure
3. Test form submission manually and check the network tab

Wrong content group

1. Check the page type in WordPress admin
2. Verify no custom templates are overriding the page type