WooCommerce Integration

Privacy-first, cookieless analytics for WordPress + WooCommerce stores with complete e-commerce funnel tracking.

Requirements

• WordPress 5.8+
• WooCommerce 6.0+
• PHP 7.4+

Installation

Step 1: Get the Plugin

Download the Sealmetrics WooCommerce plugin from your Sealmetrics dashboard, under Settings → Integrations.

Step 2: Upload to WordPress

1. Go to WordPress Admin > Plugins > Add New > Upload Plugin
2. Upload the ZIP file and click Install Now
3. Activate the plugin

Step 3: Configure

1. Go to Settings > Sealmetrics
2. Enter your Account ID — this is your Site ID, shown in Settings → Sites → [your site] → General (how to find it)
3. Save changes

Configuration Options

Setting	Description
Account ID	Your Sealmetrics Account ID (required)
Pixel URL	Custom pixel domain for first-party tracking (optional)

E-commerce Events

The plugin automatically tracks the complete e-commerce funnel:

Event	Type	Properties
pageview	Auto	All pages with content grouping
view_item	Microconversion	product_name, product_id, sku, price, currency, category, brand
add_to_cart	Microconversion	product_name, product_id, sku, price, quantity, currency, variation attributes
begin_checkout	Microconversion	cart_total, currency, items_count
purchase	Conversion	revenue, currency, payment_method, coupon, items array

Content Groups

Automatic detection based on WooCommerce page type:

Page Type	Group
Shop page	catalog
Product category	catalog
Single product	product
Cart	cart
Checkout	checkout
Order confirmation	thankyou
My Account	account

Features

Brand Detection

The plugin automatically detects product brands from popular plugins:

• YITH WooCommerce Brands
• Perfect Brands for WooCommerce
• WooCommerce Brands
• Custom product_brand taxonomy

Variable Products

All variation attributes are captured automatically:

{
  product_name: "T-Shirt - Large, Blue",
  size: "Large",
  color: "Blue",
  // ... other selected attributes
}

Add to Cart Tracking

Works with all add-to-cart methods:

• Standard add to cart buttons
• AJAX add to cart
• Variable product forms
• Quantity changes

Purchase Tracking

Full e-commerce data is captured on order confirmation:

sealmetrics.conv('purchase', 129.99, {
  currency: 'EUR',
  payment_method: 'PayPal',
  coupon: 'SAVE10',
  items: [
    {
      product_id: '123',
      product_name: 'Product Name',
      sku: 'SKU-123',
      price: '49.99',
      quantity: '2',
      category: 'Clothing',
      brand: 'Brand Name',
      size: 'Large',
      color: 'Blue'
    }
  ]
});

Duplicate Prevention

The plugin prevents duplicate purchase tracking:

• Uses order meta to track sent conversions
• Handles page refreshes on thank you page

Privacy

• No cookies used
• No order IDs stored externally
• No customer data collected
• Designed for GDPR and ePrivacy (self-assessed, see Compliance)
• No consent banner for Sealmetrics' own analytics (self-assessed; Germany: open question — see Germany)

Troubleshooting

Tracker not loading

1. Verify Account ID is configured in Settings > Sealmetrics
2. Clear WordPress cache
3. Check browser console for JavaScript errors

Purchases not tracking

1. Ensure the order confirmation page loads correctly
2. Check WooCommerce order status is "completed" or "processing"
3. Verify no conflicting analytics plugins

Add to cart not working

1. Check AJAX add to cart is enabled in WooCommerce settings
2. Verify no JavaScript errors in browser console
3. Test with the default theme (Storefront) to rule out theme conflicts

Related documentation

• Installation — how the underlying tracker loads, useful if you set a custom pixel domain.
• E-commerce Conversion Tracking — the concepts behind the funnel events this plugin fires automatically.
• Shopify — the equivalent integration for Shopify stores.
• Magento 2 — the equivalent module for Magento / Adobe Commerce.
• Integrations Overview — browse every platform Sealmetrics supports.