Magento 2 Integration

Privacy-first, cookieless analytics for Magento 2.4+ (Adobe Commerce).

Requirements

• Magento 2.4.0+
• PHP 7.4+ / 8.0+

Installation

Download the module from your Sealmetrics dashboard, under Settings → Integrations, then install it by copying its files into app/code:

1. Create directory: app/code/SealMetrics/Analytics
2. Copy the module files into that directory
3. Run commands:

bin/magento module:enable SealMetrics_Analytics
bin/magento setup:upgrade
bin/magento cache:clean

Configuration

1. Go to Admin > Stores > Configuration > Sealmetrics > Analytics
2. Enable the module
3. Enter your Account ID
4. Configure tracking options
5. Save and clear cache

Settings

Setting	Description
Enable	Turn tracking on/off
Account ID	Your Sealmetrics Account ID (required)
Pixel URL	Custom pixel domain (optional)
Track Product Views	Enable view_item events
Track Add to Cart	Enable add_to_cart events
Track Checkout	Enable begin_checkout events
Track Purchases	Enable purchase conversions

Tracked Events

Automatic Events

Event	Type	When
pageview	Auto	All pages with content grouping

E-commerce Events

Event	Type	Properties
view_item	Micro	product_name, product_id, sku, price, currency, category, brand
add_to_cart	Micro	product_name, product_id, price, quantity, currency
begin_checkout	Micro	cart_total, currency, items_count
purchase	Conversion	revenue, currency, payment_method, coupon, items array

Content Groups

Automatic detection based on Magento layout handles:

Page Type	Group
cms_index_index	home
catalog_product_view	product
catalog_category_view	catalog
catalogsearch_result_index	search
checkout_cart_index	cart
checkout_index_index	checkout
checkout_onepage_success	thankyou
customer_account_*	account

Features

Product Tracking

Full product data including brand and category:

sealmetrics.micro('view_item', {
  product_name: 'Configurable Product',
  product_id: '123',
  sku: 'PROD-123',
  price: '99.99',
  currency: 'EUR',
  category: 'Electronics',
  brand: 'Brand Name'
});

Configurable Products

Selected options are tracked automatically:

{
  product_name: 'T-Shirt',
  size: 'Large',
  color: 'Blue',
  // All selected options captured
}

Add to Cart

Captured via Magento's customer-data events:

sealmetrics.micro('add_to_cart', {
  product_id: '123',
  product_name: 'Product Name',
  price: '49.99',
  quantity: '2',
  currency: 'EUR'
});

Purchase Tracking

Complete order data on success page:

sealmetrics.conv('purchase', 149.98, {
  currency: 'EUR',
  payment_method: 'Stripe',
  coupon: 'SAVE20',
  items: [
    {
      product_id: '123',
      product_name: 'Product',
      sku: 'SKU-123',
      price: '74.99',
      quantity: '2',
      category: 'Category',
      brand: 'Brand',
      size: 'M',
      color: 'Red'
    }
  ]
});

Multi-store Support

• Works with multiple store views
• Configure per-store if needed
• Respects store-specific currency

Privacy

• No cookies used
• No order IDs stored externally
• No customer data collected
• Designed for GDPR and ePrivacy (self-assessed, see Compliance)
• No consent banner for Sealmetrics' own analytics (self-assessed; Germany: open question — see Germany)

Troubleshooting

Module not showing in admin

1. Run bin/magento module:status
2. Verify module is enabled
3. Clear cache: bin/magento cache:clean

Tracker not loading

1. Check configuration is enabled
2. Verify Account ID is set
3. Clear frontend cache
4. View page source for script

Purchases not tracking

1. Check success page loads correctly
2. Verify order status is complete
3. Check JavaScript console for errors

Performance

1. Enable production mode
2. Deploy static content
3. Enable full page cache

Related documentation

• Installation — how the underlying tracker loads, useful when configuring a custom pixel domain.
• E-commerce Setup Guide — step-by-step setup for the e-commerce funnel events this module emits.
• WooCommerce — the equivalent integration for WordPress + WooCommerce stores.
• PrestaShop — a sibling self-hosted store integration.
• Integrations Overview — browse every platform Sealmetrics supports.