PrestaShop Integration

Privacy-first, cookieless analytics for PrestaShop 1.7+ and 8.x stores.

Requirements

• PrestaShop 1.7.0+ or 8.x
• PHP 7.2+

Installation

1. Download sealmetrics-prestashop.zip from your Sealmetrics dashboard, under Settings → Integrations
2. Go to PrestaShop Admin > Modules > Module Manager
3. Click Upload a module
4. Upload the ZIP file
5. Click Configure to enter your Account ID

Configuration

Setting	Description
Account ID	Your Sealmetrics Account ID (required)
Pixel URL	Custom pixel domain (optional)

Tracked Events

Automatic Events

Event	Type	When
pageview	Auto	All pages with content grouping

E-commerce Events

Event	Type	Properties
view_item	Micro	product_name, product_id, sku, price, currency, category, brand
add_to_cart	Micro	product_name, product_id, price, quantity, currency
begin_checkout	Micro	cart_total, currency, items_count
purchase	Conversion	revenue, currency, payment_method, coupon, items array

Content Groups

Automatic detection based on PrestaShop controller:

Controller	Group
index	home
product	product
category	catalog
cart	cart
order / checkout	checkout
orderconfirmation	thankyou
cms	page
contact	contact
search	search
manufacturer	brand
myaccount / identity / addresses / history	account

Features

Product Tracking

Full product data on product pages:

sealmetrics.micro('view_item', {
  product_name: 'T-Shirt Premium',
  product_id: '123',
  sku: 'TSHIRT-001',
  price: '29.99',
  currency: 'EUR',
  category: 'Clothing',
  brand: 'Brand Name'
});

Add to Cart

Uses PrestaShop's native prestashop.on('updateCart') event:

sealmetrics.micro('add_to_cart', {
  product_id: '123',
  product_name: 'T-Shirt Premium',
  price: '29.99',
  quantity: '2',
  currency: 'EUR'
});

Purchase Tracking

Complete order data on confirmation:

sealmetrics.conv('purchase', 89.97, {
  currency: 'EUR',
  payment_method: 'PayPal',
  coupon: 'WELCOME10',
  items: [
    {
      product_name: 'T-Shirt Premium',
      product_id: '123',
      sku: 'TSHIRT-001',
      price: '29.99',
      quantity: '3',
      category: 'Clothing',
      brand: 'Brand Name',
      size: 'L',
      color: 'Blue'
    }
  ]
});

Variation Attributes

Product combinations are tracked with their attributes:

• Size, Color, Material, etc.
• All combination-specific attributes captured

Multi-language Support

Works with all PrestaShop languages:

• Product names in current language
• Category names localized
• Manufacturer names

Hooks Used

Hook	Purpose
displayHeader	Inject tracker script
displayOrderConfirmation	Track purchase conversion

Duplicate Prevention

• Order tracking stored in configuration
• Prevents duplicate conversions on page refresh

Privacy

• No cookies used
• No order IDs stored externally
• No customer data collected
• Designed for GDPR and ePrivacy (self-assessed, see Compliance)
• No consent banner for Sealmetrics' own analytics (self-assessed; Germany: open question — see Germany)

Troubleshooting

Module not appearing

1. Clear PrestaShop cache
2. Check module folder permissions
3. Verify PHP version compatibility

Tracker not loading

1. Check Account ID is configured
2. Clear browser cache
3. Check for JavaScript errors

Purchases not tracking

1. Verify order confirmation page loads
2. Check hook is registered
3. Test with default theme

Related documentation

• Installation — how the underlying Sealmetrics tracker loads.
• E-commerce Conversion Tracking — the concepts behind the product, cart, and purchase events this module fires.
• Magento 2 — a sibling self-hosted store integration.
• OpenCart — another self-hosted store integration.
• Integrations Overview — browse every platform Sealmetrics supports.