19 docs tagged with "utm"

Real channel performance using last-click attribution, campaign cannibalization detection, direct traffic spike investigation, and channel decay alerts. Sealmetrics MCP prompts.

Sealmetrics uses last-click attribution — the only model that needs no user identification across sessions; UTMs are captured on every hit, no consent needed.

Define custom rules to group your traffic into channels (Paid Search, Organic Social, Affiliates…) with a drafts→test→publish flow, CSV import/export, and MCP tools.

Manage GA4-style channel classification rules that match utm_source, medium, and campaign via regex with priority ordering

Visualize e-commerce conversion progression — from entrances through product views, cart, checkout and purchase — with drop-off at each step, broken down by country and by UTM source, medium and campaign.

Sealmetrics uses session-scoped last-click attribution: how a traffic source is chosen, how conversions inherit it, and why there is no cross-session lookback window.

Learn how to customize UTM parameters in Sealmetrics by mapping custom URL parameters to standard UTM fields.

Learn how to correctly track Google Ads campaigns in Sealmetrics using UTM parameters and Google Ads value-track templates.

Learn how to track Facebook and Meta Ads campaigns in Sealmetrics without cookies using UTM parameters and privacy-first attribution.

Register booking engines, payment gateways, and other domains that preserve session attribution instead of creating a new referral

Learn how to map known referrer domains to specific source, medium, and campaign values so traffic from partners, affiliates, or internal domains is attributed correctly in Sealmetrics.

Map referrer domains to UTM values so untagged partner and vendor traffic is attributed correctly, with priority-ordered matching rules

Analyze traffic sources by channel, source, medium, campaign, term, content and referrer, with revenue and conversions per source — including e-commerce use cases for online stores.

Advanced analytics endpoints for the UTM hierarchy — mediums, sources, campaigns, terms — plus landing pages, channels, and microconversions

Daily anomaly detection, bot share, suspicious sessions, referrer spam, UTM hygiene, and tracking health checks. Sealmetrics MCP prompts to keep your data clean.

Learn why Sealmetrics shows "(not set)" in your reports, what causes missing UTM parameters, and how to avoid attribution gaps.

UTM governance for Sealmetrics: lowercase values, one separator, one canonical name per source, mediums matching default channels, no UTMs on internal links.

Map your own URL parameters (campaign_id, source_id, ad_medium…) to standard UTMs at ingest, so custom taxonomies feed straight into reports and Channel Grouping without changing your tagging.

Learn how Sealmetrics defines TERM across SEO, Referrer, Google Ads, and UTM-based traffic sources.