3 docs tagged with "utm"

Real channel performance using last-click attribution, campaign cannibalization detection, direct traffic spike investigation, and channel decay alerts. SealMetrics MCP prompts.

Daily anomaly detection, bot share, suspicious sessions, referrer spam, UTM hygiene, and tracking health checks. SealMetrics MCP prompts to keep your data clean.

A practical UTM governance playbook: naming conventions, a source/medium taxonomy aligned with Sealmetrics default channels, the mistakes that silently corrupt attribution, a spreadsheet template, and how Sealmetrics processes UTMs end to end.