Spend Efficiency
Cut waste before scaling. These prompts surface candidates to pause, fix, or deindex.
MCPs required: SealMetrics MCP
SEAL-034 — Pages with traffic but no conversion contribution
Using SealMetrics MCP for site {site_id}, for the last 90 days:
List every page with more than 1000 pageviews that contributed to zero conversions (neither as a landing nor as a path step). Include both landing pages and internal pages.
Columns: URL, pageviews, entrances, bounce rate, top traffic source, content group.
Tag each page with one of:
- DEINDEX: candidate to remove from search engines
- AUDIT: low conversion contribution, may have other purposes (legal, support)
- TEST: enough traffic to A/B test a CTA before deindexing
End with a count by tag and a "first 10 to deindex" list.
SEAL-035 — Active campaigns with no micro-conversions
For site {site_id}, query SealMetrics MCP for the last 14 days.
List every active utm_campaign with more than 200 entrances and zero micro-conversions (no add_to_cart, no signup, no view_product, no view_room, etc.).
For each: campaign name, source, medium, entrances, conversions, top landing pages, average bounce rate, % bot.
Verdict per campaign: PAUSE NOW (low intent traffic), FIX LANDING (intent OK but landing fails), or BLOCK BOTS (high % bot share). End with the recommended actions list.
SEAL-036 — Worst entrance-to-conversion ratio landings
Using SealMetrics MCP for site {site_id}, for the last 30 days:
List the 10 landing pages with the worst entrance-to-conversion ratio AND more than 500 entrances.
Columns: URL, entrances, conversions, CR, average bounce rate, top traffic source, dominant device.
For each, classify the loss as: traffic quality issue (high % bot), intent mismatch (CR low across all sources), UX issue (high bounce, low time on page), or pricing issue (high add_to_cart but low purchase).
End with a prioritized fix list ordered by lost revenue potential = entrances × (site_avg_CR − landing_CR) × AOV.
SEAL-037 — Indexed pages with no conversions in 90 days
Using SealMetrics MCP for site {site_id}, for the last 90 days:
List every URL that received at least 1 organic visit and contributed zero conversions.
Columns: URL, organic entrances, total entrances, last conversion date if any, content group.
Recommend an action per URL: KEEP (informational, supports brand), NOINDEX (eats crawl budget), 301 (consolidate to a stronger URL), DELETE (out of catalog).
Sort by organic entrances desc to prioritize the high-traffic noisy ones.
SEAL-038 — Channel micro-conversion efficiency
For site {site_id}, query SealMetrics MCP for the last 30 days.
For every channel (utm_source / utm_medium): entrances, micro-conversions, macro conversions, micro-to-macro ratio, revenue per session.
Highlight channels that deliver many cheap micros but rarely close (low ratio) and channels that deliver fewer micros but high closing rate (high ratio).
End with a budget reallocation suggestion in 3 bullets: where to spend more, where to spend less, where to test.