Executive Reporting
For ICPs who do not want dashboards — they want one paragraph and three bullets. These prompts produce ready-to-share natural-language reports.
MCPs required: SealMetrics MCP
SEAL-045 — Monthly C-level digest
Using SealMetrics MCP for site {site_id}, build a C-level monthly report for {month}.
Sections (each one paragraph max):
1. Headline — total revenue, conversions, entrances vs previous month and vs same month last year.
2. Top 3 channels by revenue, with delta vs previous month.
3. Top 3 conversions / wins of the month (best landing, best campaign, best country).
4. Top 3 leaks / risks (worst funnel step, worst campaign, worst landing).
5. One forecast-style sentence: "If current run-rate holds, next month will be X / Y / Z".
Tone: factual, executive, no jargon, no emojis, English. Output as clean markdown ready to paste into an email.
SEAL-046 — Quarter-over-quarter KPI report
For site {site_id}, query SealMetrics MCP and compare the current quarter (Q-to-date) vs the previous full quarter on:
- Entrances, conversions, conversion rate, revenue, AOV, % bot share, top 5 channels, top 5 landings.
Output: a single KPI table with two columns (current Q, previous Q) plus a delta column.
Underneath, write 3 actionable insights: one growth driver, one risk, one untapped opportunity. Length: 1 line each.
SEAL-047 — Silent winners detection
Using SealMetrics MCP for site {site_id}, for the last 90 days:
Find pages and channels that grew consistently month over month for the past 3 months but are NOT in the top 10 by absolute revenue. These are "silent winners".
For each: name, 3-month growth rate, current revenue, current rank, projected rank in 90 days if growth continues.
End with a recommendation: which 3 silent winners deserve dedicated investment now to accelerate them into the top 10.
SEAL-048 — Weekly natural-language digest
Using SealMetrics MCP for site {site_id}, generate a weekly digest for last full week.
Format strictly:
- The good (3 bullets, max 12 words each)
- The bad (3 bullets, max 12 words each)
- The urgent (1 bullet, max 20 words, with explicit owner suggestion: "Marketing", "Tech", "Revenue ops")
No tables. No charts. Plain English. Tone: tight, opinionated, no hedging.
SEAL-049 — Friday weekly report
For site {site_id}, query SealMetrics MCP for the week ending {friday}.
Build a Friday recap with:
1. Numbers — entrances, conversions, revenue, top 3 channels with % share.
2. Top 3 wins — concrete (a campaign, a page, a country, a SKU).
3. Top 3 leaks — concrete (a funnel step, a campaign, a referrer).
4. Suggested action for next week — exactly one priority.
Output as markdown email-ready. Sign off as "SealMetrics analyst".
SEAL-050 — Daily anomaly digest (3 most relevant)
Using SealMetrics MCP for site {site_id}, scan the last 24 hours for anomalies on entrances, conversions, revenue, bot share, channel mix, and landing pages.
Pick exactly 3 anomalies, ranked by business impact (estimated revenue affected). For each:
- Metric, magnitude, % delta vs trailing 7-day baseline, plausible cause, suggested action, owner (Marketing / Tech / Revenue ops).
Format: 3 short cards. No padding. No charts. Suitable for a morning Slack digest.