Squarespace Integration

Privacy-first, cookieless analytics for Squarespace websites and Squarespace Commerce.

Installation

1. Go to Settings > Advanced > Code Injection
2. Paste the entire contents of sealmetrics-squarespace.js (wrapped in <script> tags) in the Header section
3. Replace YOUR_ACCOUNT_ID with your Sealmetrics Account ID
4. Click Save and Publish

Configuration

Edit these values at the top of the pasted script:

// Required: Your Sealmetrics Account ID
var SEALMETRICS_ACCOUNT_ID = 'YOUR_ACCOUNT_ID';

// Optional: Track contact forms as lead conversions (default: false)
var SEALMETRICS_CONTACT_AS_LEAD = false;

Automatic Events

Event	Description
pageview	All page views with content grouping
form_submit	Form block submissions (non-newsletter)
newsletter_signup	Newsletter block submissions

Squarespace Commerce Events

Event	Description
view_item	Product page views
add_to_cart	Add to cart button clicks
begin_checkout	Checkout button clicks
purchase	Order confirmation (conversion)

Content Groups

Automatic detection based on page type and URL:

Page Type	Group
Homepage	home
Products collection	catalog
Product item	product
Cart	cart
Checkout	checkout
Thank you	thankyou
Blog collection	blog-index
Blog item	blog
Gallery	gallery
Album	album
Video	video
About page	about
Contact page	contact
Services	service
Portfolio	portfolio
Pricing	pricing
Events	events

Form Detection

Newsletter Forms

Automatically detected and tracked as newsletter_signup:

• Newsletter blocks
• Forms with newsletter-related classes
• Single email field forms

Contact Forms

Tracked as form_submit or lead (if configured)

Custom Events

Track custom events via JavaScript:

<script>
document.querySelector('#myButton').addEventListener('click', function() {
  if (typeof sealmetrics !== 'undefined') {
    sealmetrics.micro('custom_event', {
      property: 'value'
    });
  }
});
</script>

Conversions

Track custom conversions:

// Lead conversion
sealmetrics.conv('lead', 0, {
  source: 'quote_form'
});

// Manual purchase tracking
sealmetrics.conv('purchase', 99.99, {
  currency: 'USD'
});

Squarespace Commerce

For Squarespace Commerce stores, the following is tracked automatically:

1. Product Views: When a visitor views a product detail page
2. Add to Cart: When clicking the add to cart button
3. Begin Checkout: When clicking the checkout button
4. Purchase: On the order confirmation page

No additional configuration required.

Template Compatibility

Works with all Squarespace templates:

• Squarespace 7.0 templates (Brine, Bedford, etc.)
• Squarespace 7.1 templates
• Squarespace Commerce

Privacy

• No cookies used
• No data that identifies anyone stored; reports are aggregated
• Designed for GDPR and ePrivacy (self-assessed, see Compliance)
• No consent banner for Sealmetrics' own analytics (self-assessed; Germany: open question — see Germany)

Related documentation

• Installation — how the underlying Sealmetrics tracker loads.
• E-commerce Conversion Tracking — the concepts behind the Squarespace Commerce funnel events.
• Wix — the equivalent integration for Wix sites.
• Webflow — the equivalent integration for Webflow sites.
• Integrations Overview — browse every platform Sealmetrics supports.