Wix Integration

Privacy-first, cookieless analytics for Wix websites and Wix Stores.

Installation

Method 1: Custom Code (Recommended)

1. Go to Settings > Custom Code (or Marketing & SEO > Custom Code)
2. Click "+ Add Custom Code"
3. Paste the entire contents of sealmetrics-wix.js inside <script> tags
4. Replace YOUR_ACCOUNT_ID with your SealMetrics Account ID
5. Set Placement to Head
6. Set Pages to All pages
7. Click Apply and Publish

Method 2: Embed Code Element

1. Add an Embed Code element to your site
2. Choose "Embed HTML"
3. Wrap the script in <script> tags
4. Set to appear on all pages via page settings

Configuration

Edit these values at the top of the pasted script:

// Required: Your SealMetrics Account ID
var SEALMETRICS_ACCOUNT_ID = 'YOUR_ACCOUNT_ID';

// Optional: Track contact forms as lead conversions (default: false)
var SEALMETRICS_CONTACT_AS_LEAD = false;

Automatic Events

Event	Description
pageview	All page views with content grouping
form_submit	Wix form submissions (non-newsletter)
newsletter_signup	Newsletter form submissions

Wix Stores Events

Event	Description
view_item	Product page views
add_to_cart	Add to cart button clicks
begin_checkout	Checkout button clicks
purchase	Order confirmation (conversion)

Content Groups

Automatic detection based on URL patterns:

URL Pattern	Group
/	home
/product-page/*, /products/*	product
/shop, /store, /all-products	catalog
/cart	cart
/checkout	checkout
/thank-you, /order-confirmation	thankyou
/blog/*, /post/*	blog
/blog, /posts	blog-index
/about*	about
/contact*	contact
/services/*	service
/portfolio/*, /gallery/*	portfolio
/pricing*, /plans*	pricing
/booking/*, /schedule/*	booking
/events/*	events
/members/*, /account/*	account

Form Detection

Newsletter Forms

Tracked as newsletter_signup:

• Form ID/class contains newsletter keywords
• Forms with only an email field

Contact Forms

Tracked as form_submit or lead (if configured)

Custom Events with Wix Velo

Track custom events from Wix Velo (Corvid):

// In Wix Velo
$w.onReady(function () {
  $w('#myButton').onClick(() => {
    if (typeof sealmetrics !== 'undefined') {
      sealmetrics.micro('custom_event', {
        property: 'value'
      });
    }
  });
});

Conversions

Track custom conversions:

// Lead conversion
sealmetrics.conv('lead', 0, {
  source: 'quote_form'
});

// Manual purchase (if not using Wix Stores)
sealmetrics.conv('purchase', 99.99, {
  currency: 'EUR'
});

Advanced Wix Velo Integration

For advanced tracking with Wix Velo:

// page.js
import wixLocation from 'wix-location';

$w.onReady(function () {
  // Track specific interactions
  $w('#submitButton').onClick(() => {
    if (typeof sealmetrics !== 'undefined') {
      sealmetrics.micro('form_submit', {
        form_name: 'custom_form'
      });
    }
  });
});

Compatibility

• Wix Editor
• Wix Studio (Editor X)
• Wix Stores
• Wix Bookings
• Wix Events
• Wix Blog
• Wix Members Area
• Wix Ascend forms

Privacy

• No cookies used
• No personal data collected
• GDPR compliant by design
• No consent banner needed

Related documentation

• Installation — how the underlying Sealmetrics tracker loads.
• E-commerce Conversion Tracking — the concepts behind the Wix Stores funnel events.
• Webflow — the equivalent integration for Webflow sites.
• Squarespace — the equivalent integration for Squarespace sites.
• Integrations Overview — browse every platform Sealmetrics supports.