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Setting Up Tracking in Sealmetrics

Sealmetrics uses a single tracking pixel to collect all data: pageviews, conversions, and microconversions. This guide walks you through configuring your tracking from the dashboard.

Step 1: Find Your Pixel Code​

  1. Log in to your Sealmetrics Dashboard.
  2. Go to Settings → Pixels in the sidebar.
  3. Select your site from the Pixel Status section.
  4. Copy the tracking script displayed on the page.

The pixel code looks like this:

<script src="https://t.sealmetrics.com/t.js?id=YOUR_SITE_ID" defer></script>

Replace YOUR_SITE_ID with your actual Site ID (found in Settings → Sites → [your site]).

Step 2: Install the Pixel​

The Pixels page shows platform-specific installation guides for:

  • WordPress — Use the Theme Editor or a plugin like "Insert Headers and Footers"
  • Shopify — Edit theme.liquid and paste before </head>
  • Wix — Go to Settings → Custom Code
  • Next.js — Use the Script component with strategy="afterInteractive"
  • Google Tag Manager — Create a Custom HTML tag with trigger "All Pages"
  • Manual HTML — Paste the script in the <head> of every page

For detailed installation instructions, see the Installation Guide.

Step 3: Verify Installation​

The Pixel Status section on the Pixels page shows real-time status for each site:

  • Active — The pixel is receiving data
  • Inactive — No hits received recently
  • Not installed — No hits received yet

You can also verify manually:

  1. Open your website in a browser
  2. Open DevTools (F12) → Console
  3. Type typeof sealmetrics — it should return "function"
  4. Check the Network tab for a POST to /event with status 204

Step 4: Track Conversions​

Conversions track goal completions with monetary value (purchases, leads, signups).

Call sealmetrics.conv() on your confirmation or thank-you page:

sealmetrics.conv('purchase', 99.99);

You can add custom properties:

sealmetrics.conv('purchase', 149.99, {
  currency: 'EUR',
  payment_method: 'credit_card'
});

Step 5: Track Microconversions​

Microconversions track user interactions that indicate progress toward a conversion (add to cart, form starts, video plays).

sealmetrics.micro('add_to_cart');

sealmetrics.micro('add_to_cart', {
  product_id: 'SKU-123',
  price: '89.99'
});

Step 6: Use the Pixel Builder (Optional)​

For more complex setups, use the Pixel Builder on the Pixels page to create reusable pixel configurations:

  1. Click Create Pixel in the Saved Pixels section
  2. Choose the pixel type: Pageview, Conversion, or Microconversion
  3. Configure the event label, value, and custom properties
  4. Select your target platform: JavaScript, GTM, or Tealium
  5. Copy the generated code from the preview

Saved pixels can be edited or deleted at any time.

Privacy Considerations​

Sealmetrics does not use cookies or store personal data. When tracking conversions and microconversions:

  • Never include personal identifiers (order IDs, user IDs, emails) in properties
  • Only track event types and aggregate values

If you have questions, contact support@sealmetrics.com.