Skip to main content

First-Party Tracker

Serve the Sealmetrics tracker from a subdomain of your own domain (e.g. metrics.yourstore.com) instead of t.sealmetrics.com.

Why first-party?​

Ad blockers work mostly from lists of known third-party tracking domains. When the script and its requests load from your own domain, they are far less likely to be blocked — which means fewer gaps in your data. It also keeps the entire measurement flow within your domain's context, consistent with Sealmetrics' first-party, consentless design. See Ad-blocker resistance for the full picture.

Setup​

The process takes two minutes of your time plus a confirmation from our team.

1. Get your subdomain from the dashboard​

  1. Log in to my.sealmetrics.com
  2. Go to Settings → Pixels

Sealmetrics First Party Tracker navigation screenshot

The 1st Party Tracker Code screen shows the subdomain to create and the snippet you'll use later:

Sealmetrics tracker code setup screenshot

If you track multiple domains in one site, create the same subdomain on each of them.

2. Create the DNS record​

In your DNS manager, add an A record for that subdomain pointing to:

45.148.1.221

DNS changes can take from a few minutes up to 24–48 hours to propagate, depending on your provider and TTL.

3. Tell us, and we finish the server side​

Email hello@sealmetrics.com once the record is in place. We complete the server-side setup for your subdomain and confirm by email.

4. Install the snippet​

When you receive the confirmation, copy the Tracker Code snippet from the same screen into the <head> of your website — it's the standard tracker, just served from your subdomain. All tracker options (?auto=0, ?spa=0, content grouping) work exactly the same.

Verify it works​

Visit your site and check that Last hit updates on the Overview report within seconds. If it doesn't:

  • Confirm the A record has propagated (dig your-subdomain.yourdomain.com)
  • Confirm you replaced the old t.sealmetrics.com snippet (don't run both — you'd count pageviews twice)
  • Check the browser console for blocked requests

Questions? hello@sealmetrics.com

Written and maintained by the Sealmetrics Team