Usage & Limits
Learn how Sealmetrics tracks usage, what counts toward your limits, and how the no-overage billing model works.
Event Limits
Each plan includes a monthly event allowance:
| Plan | Monthly Events |
|---|---|
| Growth | 5,000,000 |
| Scale | 15,000,000 |
| Enterprise | Unlimited |
What Counts as an Event
All tracked interactions count toward your event limit:
| Event Type | Counts? | Notes |
|---|---|---|
| Pageview | Yes | Standard page load |
| Virtual pageview (SPA) | Yes | Single-page app navigation |
| Custom event | Yes | User-defined events |
| Conversion | Yes | Purchase, signup, etc. |
| Micro-conversion | Yes | Add-to-cart, etc. |
| AI Agent events | No | Detected agents are tracked but not billed |
Agent Analytics (coming soon): AI agent traffic (bots from OpenAI, Anthropic, Google, etc.) will be detected and tracked separately and will not count toward your event limit. Agent Analytics will be available on Scale and Enterprise plans.
Events Are Pooled
Events are pooled across all websites in your plan:
Plan: Growth (5M events)
Website 1 (main-store.com): 3,200,000 events
Website 2 (blog.company.com): 800,000 events
Website 3 (uk.store.com): 650,000 events
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Total used: 4,650,000 events
Remaining: 350,000 events
No Overage Charges
Sealmetrics uses a fixed-price billing model with no surprise overage charges:
- Your price is fixed — you always pay the same amount per month
- Tracking never stops — if you exceed your limit, data collection continues uninterrupted
- Free overage month — one month per year of exceeding your limit is absorbed at no extra cost
- Annual protection — Growth and Scale annual plans absorb mid-year overages until renewal
Auto-Upgrade Policy
If you exceed 120% of your event limit for 2 or more consecutive months, you will be automatically upgraded to the next plan tier:
| Current Plan | Auto-Upgrade To | Trigger |
|---|---|---|
| Growth (5M) | Scale (15M) | 6M+ events for 2+ months |
| Scale (15M) | Enterprise | 18M+ events for 2+ months |
You'll be notified before any upgrade takes effect.
Downgrade Suggestions
If your usage drops below 50% of your plan limit for 3 or more consecutive months, we'll suggest a more cost-effective plan. Downgrades are always optional and never automatic.
Monitoring Usage
Dashboard View
- Go to Settings > Billing
- View the Event Usage card showing current period usage
- See breakdown of human events and AI agent events
Usage Alerts
You'll receive notifications at:
| Threshold | Notification Type |
|---|---|
| 80% | Email warning |
| 100% | Email + Dashboard alert |
| 120% (2+ months) | Auto-upgrade notification |
Other Limits
Data Retention
| Plan | Retention |
|---|---|
| Growth | 24 months |
| Scale | 24 months |
| Enterprise | Custom |
LENS AI Questions
| Plan | Questions/month |
|---|---|
| Growth | 1,000 |
| Scale | 2,000 |
| Enterprise | Custom |
Additional question packs available: €99 per 500 questions (one-time purchase, never expires).
Websites and Users
All plans include unlimited websites and unlimited users. There are no limits on the number of sites you can track or team members you can invite.
Reducing Usage
Optimize Tracking
If you're approaching limits, consider:
- Exclude internal traffic — Don't install pixel on staging/development environments
- Filter bot traffic — Enabled by default, removes known bots
- Agent Analytics (coming soon) — AI agent events will be excluded from your event count (Scale and Enterprise)
Monitor by Website
Identify high-usage websites:
- Go to Settings > Billing
- View the Event Usage card
- Consider if all websites need full tracking
Planning for Growth
Upgrade Triggers
Consider upgrading when:
| Trigger | Recommendation |
|---|---|
| Approaching 80%+ usage regularly | Consider upgrading proactively |
| Need webhooks/audit logs | Upgrade to Scale |
| Want Agent AI Analytics (coming soon) | Scale or Enterprise |
| Need SSO or unlimited events | Contact Enterprise sales |
FAQ
Do AI agent events count toward my limit?
When available, Agent Analytics will detect AI agent traffic (bots from OpenAI, Anthropic, Google, etc.) and track them separately. These events will not count toward your monthly event limit. Agent Analytics is coming soon on Scale and Enterprise plans.
What happens if I hit my limit mid-month?
Tracking continues uninterrupted. There are no overage charges. If you exceed 120% of your limit for 2+ consecutive months, you'll be auto-upgraded to the next tier.
Do unused events roll over?
No. Event allowances reset each billing cycle and don't roll over.
How quickly does usage update?
Usage data is synced periodically. There may be a short delay before the latest events appear in your usage dashboard.