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Overview

The Overview report answers "how is my site doing right now?" at a glance: the main dashboard where stat cards summarize entrances, pageviews, bounce rate, events, conversions, conversion rate, and revenue for the selected period, alongside a live counter of active visitors, a trend chart, and top pages and sources. It loads by default when you open a site and is the starting point for daily monitoring.

Overview report showing stat cards for entrances, pageviews, bounce rate, conversions and revenue, with the entrances trend chart

Accessing the Report​

  1. Select a site from the site selector
  2. Click Overview in the sidebar (or it loads by default)

URL pattern: /sites/{site_id}

Metrics Summary​

The top section displays key metrics in stat cards:

MetricDescription
EntrancesNumber of sessions started (unique visits)
PageviewsTotal page views across all sessions
Bounce RatePercentage of single-page sessions
EventsTotal microconversions tracked
ConversionsTotal conversions completed
Conv. RateConversions / Entrances × 100
RevenueTotal revenue from conversions

Each card shows:

  • Current value
  • Comparison with previous period (when comparison mode is enabled)
  • Delta percentage (green for improvement, red for decline)

Live Counter​

Real-time count of active visitors currently on your site. Updates automatically every few seconds.

Located in the top-right area of the stats section.

Main Chart​

Large area chart showing trends over the selected period.

Metric Selector​

Toggle between metrics using the buttons above the chart:

OptionShows
EntrancesSession starts over time
PageviewsPage views over time
ConversionsConversions over time

Chart Features​

  • Hover: Shows exact value for each data point
  • Comparison line: When comparison mode is enabled, a secondary line shows the previous period
  • Brush: For periods longer than 30 days, drag to zoom into a specific range
  • Responsive: Chart adjusts to screen size

Top Pages Table​

Shows the most visited pages during the selected period.

ColumnDescription
PageURL path
PageviewsTotal views for this page

Click a row to view detailed page analytics.

Top Sources Table​

Shows the traffic sources driving the most visits.

ColumnDescription
Source / MediumTraffic source (e.g., "google / organic")
EntrancesSessions from this source

Click a row to view detailed source analytics.

Using Filters​

Apply the global segment to focus on specific subsets of traffic. The Segment panel offers two filter groups: Geography (countries) and Devices (device type, browser, operating system).

Example: Mobile Traffic Only​

  1. Click Segment in the filter bar
  2. Open the Devices section
  3. Under Device Type, choose Mobile
  4. Click Apply Segment — all metrics update to show mobile-only data

Example: Specific Country​

  1. Click Segment
  2. Open the Geography section
  3. Under Countries, search and select countries (e.g., Spain, Germany)
  4. Click Apply Segment — the dashboard shows only traffic from selected countries

Using Comparison Mode​

Compare current performance with a previous period:

  1. Click the date range picker
  2. Select Compare: Previous Period (or Previous Year)
  3. All stat cards show delta percentages
  4. Chart displays both current and comparison lines

Reading Delta Values​

DeltaMeaning
+15% (green)15% increase vs comparison period
-8% (red)8% decrease vs comparison period
0% (gray)No change

Best Practices​

Daily Monitoring​

  • Check Overview daily for anomalies
  • Watch for sudden drops in entrances (tracking issues)
  • Monitor bounce rate trends
  • Track conversion rate stability

Quick Health Check​

  1. Compare today vs yesterday
  2. Look for significant deviations (>20%)
  3. Investigate sources if traffic changed
  4. Check pages if bounce rate increased

Using with Other Reports​

From Overview, dive deeper:

ObservationNext Step
Bounce rate increasedGo to Pages → Landing Pages tab
Conversions droppedGo to Conversions report
Traffic source changedGo to Sources report
Geographic shiftGo to Geography report