Devices

The Devices report analyzes traffic by device type, browser, and operating system to understand how users access your site.

Accessing the Report

1. Select a site from the site selector
2. Click Devices in the sidebar

URL pattern: /sites/{site_id}/devices

Tabs

The report has three tabs for different device dimensions:

1. Device Types Tab

Shows traffic grouped by device category.

Device Type	Description
Desktop	Computers and laptops
Mobile	Smartphones
Tablet	Tablets and iPads

Columns

Column	Description
Device	Device type name
Entrances	Sessions from this device type (with progress bar)
Pageviews	Total page views
Bounce Rate	Single-page session percentage
Events	Microconversions
Conversions	Completed conversions (with progress bar)
Conv. Rate	Conversion rate
Revenue	Total revenue

Charts

• Pie Chart: Distribution of traffic by device type
• Bar Chart: Conversion rate comparison across devices

2. Browsers Tab

Shows traffic grouped by web browser.

Common Browsers	Description
Chrome	Google Chrome (all versions)
Safari	Apple Safari
Firefox	Mozilla Firefox
Edge	Microsoft Edge
Samsung Internet	Samsung mobile browser
Opera	Opera browser

Columns

Column	Description
Browser	Browser name
Entrances	Sessions from this browser
Pageviews	Total page views
Bounce Rate	Bounce rate
Events	Microconversions
Conversions	Conversions
Conv. Rate	Conversion rate
Revenue	Revenue

Browser Versions

Browser names include major version when relevant (e.g., "Chrome 120", "Safari 17").

3. Operating Systems Tab

Shows traffic grouped by operating system.

Common OS	Description
Windows	Microsoft Windows (10, 11)
macOS	Apple macOS
iOS	Apple iPhone/iPad
Android	Google Android
Linux	Linux distributions
Chrome OS	Google Chromebook

Columns

Same metrics as Browsers tab, with OS name instead of browser.

Charts

Each tab includes visual representations:

Device Types Pie Chart

• Shows percentage distribution
• Desktop vs Mobile vs Tablet
• Quick visual of audience composition

Conversion Rate Bar Chart

• Horizontal bars per device/browser/OS
• Compare conversion performance
• Identify underperforming segments

Filtering

Table Filter Builder

Each tab has its own filter builder:

Available fields:

• Device/Browser/OS (name)
• Entrances
• Pageviews
• Bounce Rate
• Conversions
• Revenue

Example filters:

Goal	Filter
High-traffic browsers	Entrances greater than 500
Converting devices	Conversions greater than 0
Problem areas	Bounce Rate greater than 60
Revenue-generating	Revenue greater than 100

Global Device Filters

Use global filters to focus analysis:

1. Click Add Filter in the global filter bar
2. Select Device Type, Browser, or Operating System
3. Choose specific values
4. All reports filter to selected devices

Device Performance Analysis

Mobile vs Desktop

Metric	Insight
Mobile bounce rate higher	Check mobile UX, page speed
Mobile conversion lower	Review mobile checkout flow
Mobile traffic growing	Prioritize mobile optimization
Desktop revenue higher	Consider device-specific offers

Browser Compatibility

Issues to investigate when a browser shows poor metrics:

Symptom	Possible Cause
High bounce rate	CSS/JS compatibility issues
Zero conversions	Checkout not working
Low pageviews	Navigation problems
Missing data	Tracking blocked

OS-Specific Patterns

Pattern	Action
iOS lower conversion	Check Apple Pay, Safari issues
Android high bounce	Test on popular Android devices
Windows 11 issues	Check new browser features

Use Cases

Identifying Mobile Issues

1. Go to Device Types tab
2. Compare Mobile vs Desktop:
   • Bounce Rate difference
   • Conv. Rate difference
   • Revenue per session
3. If Mobile underperforms significantly:
   • Audit mobile experience
   • Check Core Web Vitals for mobile
   • Review mobile checkout flow

Browser Compatibility Testing

1. Go to Browsers tab
2. Sort by Bounce Rate (descending)
3. Filter: Entrances > 100 (significant sample)
4. High bounce on specific browser indicates:
   • JavaScript errors
   • CSS rendering issues
   • Feature incompatibility

OS Market Share Tracking

1. Go to Operating Systems tab
2. Note distribution percentages
3. Compare with development testing:
   • Are you testing on top 3 OS?
   • Any untested OS with significant traffic?

Revenue by Device

1. Go to Device Types tab
2. Sort by Revenue (descending)
3. Calculate revenue per entrance for each
4. Prioritize optimization for highest-value devices

Safari/iOS Tracking Verification

Due to ITP (Intelligent Tracking Prevention):

1. Go to Browsers tab
2. Compare Safari metrics with Chrome
3. If Safari shows unusual patterns:
   • Very low conversion rate
   • Shorter sessions
   • Consider Safari-specific analysis

Technical Considerations

User Agent Detection

Device, browser, and OS are detected from the User-Agent header. Consider:

• User-Agent can be spoofed
• Some privacy tools mask User-Agent
• New browsers may be miscategorized temporarily

Browser Privacy Features

Modern browsers increasingly block tracking:

Browser	Privacy Feature
Safari	Intelligent Tracking Prevention (ITP)
Firefox	Enhanced Tracking Protection (ETP)
Brave	Aggressive tracker blocking
Chrome	Privacy Sandbox (upcoming)

Sealmetrics is designed to work with these features, but some metrics may be affected.

Mobile App Traffic

If you have a mobile app:

• App traffic may appear as specific browser/OS
• Consider filtering or segmenting app vs web
• WebView traffic categorized by underlying browser

Export

Click Export to download:

• Current tab data only
• All visible columns
• Respects active filters
• CSV format