Date Range
The date range picker controls which time period data is displayed for across all reports.
Accessing the Date Picker
Click the date range button in the header (shows current selection like "Last 7 Days").
Preset Ranges
Quick selection options:
Relative Presets
| Preset | Description |
|---|---|
| Today | Current day (midnight to now) |
| Yesterday | Previous complete day |
| Last 7 Days | Past 7 days including today |
| Last 30 Days | Past 30 days including today |
| Last 90 Days | Past 90 days including today |
Period Presets
| Preset | Description |
|---|---|
| This Week | Current week (Monday to today) |
| This Month | Current month (1st to today) |
| This Quarter | Current quarter (Q1/Q2/Q3/Q4 to today) |
| This Year | January 1st to today |
| Last Week | Previous complete week (Mon-Sun) |
| Last Month | Previous complete month |
| Last Quarter | Previous complete quarter |
| Last Year | Previous complete year |
Custom Range
- Click Custom tab
- Select start date from calendar
- Select end date from calendar
- Click Apply
Maximum range: 2 years
Keyboard Shortcuts
Quick date range selection:
| Key | Action |
|---|---|
T | Today |
Y | Yesterday |
W | This Week |
M | This Month |
C | Toggle comparison mode |
Shortcuts work when not focused on an input field.
Comparison Mode
Compare current period with a previous period to track changes over time.
Enabling Comparison
- Open date range picker
- Toggle Compare switch
- Select comparison type:
- Previous Period
- Previous Year
- Custom
Comparison Types
| Type | Description | Example |
|---|---|---|
| Previous Period | Same duration before selected range | Jan 15-21 compares to Jan 8-14 |
| Previous Year | Same dates in prior year | Jan 15-21, 2025 compares to Jan 15-21, 2024 |
| Custom | Manually selected comparison range | Any dates you choose |
Comparison Display
When comparison is enabled:
Stat Cards
| Element | Description |
|---|---|
| Current value | Main number |
| Delta percentage | Change from comparison period |
| Delta color | Green (improvement), Red (decline), Gray (no change) |
Example:
Entrances
12,450
↑ +15.2%
Charts
- Primary line/area: Current period
- Secondary line (dashed): Comparison period
- Hover tooltip shows both values
Tables
Some tables show comparison columns when enabled.
Reading Delta Values
| Delta | Interpretation |
|---|---|
| +25% (green) | 25% increase vs comparison |
| -10% (red) | 10% decrease vs comparison |
| 0% (gray) | No change |
| N/A | No comparison data available |
Metric Interpretation
For some metrics, "improvement" means decrease:
| Metric | Improvement |
|---|---|
| Entrances | Increase (green) |
| Conversions | Increase (green) |
| Revenue | Increase (green) |
| Bounce Rate | Decrease (green) |
Sealmetrics colors deltas appropriately based on metric type.
Date Range and Reports
Data Availability
| Report | Date Range Behavior |
|---|---|
| Overview | Full range data |
| Evolution | Grouped by day/week/month |
| Pages | Aggregate for full range |
| Sources | Aggregate for full range |
| Geography | Aggregate for full range |
| Devices | Aggregate for full range |
| Conversions | Aggregate for full range |
| Funnel | Users completing steps within range |
Real-Time Data
- Today: Includes data up to a few minutes ago
- Data updates approximately every 5 minutes
- Live counter updates in real-time (Overview only)
Historical Data
- Data available from account creation
- Older data may be aggregated (daily instead of hourly)
- Export includes raw timestamps
URL Parameters
Date range is reflected in URL for sharing:
/sites/123/overview?dateRange=30d
/sites/123/overview?from=2025-01-01&to=2025-01-31
/sites/123/overview?dateRange=30d&compare=previousPeriod
Parameters
| Parameter | Values | Description |
|---|---|---|
dateRange | 7d, 30d, 90d, thisWeek, thisMonth, etc. | Preset selection |
from | YYYY-MM-DD | Custom start date |
to | YYYY-MM-DD | Custom end date |
compare | previousPeriod, previousYear, off | Comparison mode |
compareFrom | YYYY-MM-DD | Custom comparison start |
compareTo | YYYY-MM-DD | Custom comparison end |
Use Cases
Daily Monitoring
- Use Today or Yesterday for daily check-ins
- Enable comparison with Previous Period
- Watch for anomalies (>20% change)
Weekly Reviews
- Use Last Week for complete week analysis
- Compare with Previous Period (week before)
- Review trends and patterns
Monthly Reporting
- Use Last Month for monthly reports
- Compare with Previous Year (same month last year)
- Account for seasonality
Campaign Analysis
- Use Custom range matching campaign dates
- Compare with Previous Period (before campaign)
- Measure campaign impact
Seasonality Analysis
- Use Last 90 Days or longer
- Select Month grouping in Evolution report
- Identify seasonal patterns
Year-over-Year Comparison
- Set date range to current period
- Enable Previous Year comparison
- Control for seasonal effects
Best Practices
Choosing Date Ranges
| Goal | Recommended Range |
|---|---|
| Daily check | Yesterday |
| Quick overview | Last 7 Days |
| Trend analysis | Last 30 Days |
| Strategic review | Last 90 Days |
| Seasonal analysis | 12+ months |
Statistical Significance
For reliable comparisons:
- Ensure sufficient traffic volume
- Use complete periods (full weeks/months)
- Consider external factors (holidays, events)
Comparison Considerations
| Scenario | Best Comparison |
|---|---|
| Short-term trends | Previous Period |
| Seasonal business | Previous Year |
| Campaign measurement | Custom (pre-campaign) |
| General growth | Previous Period |
Avoiding Pitfalls
| Pitfall | Solution |
|---|---|
| Comparing partial weeks | Use complete week presets |
| Ignoring seasonality | Use Previous Year comparison |
| Too short a range | Ensure statistical significance |
| Misreading bounce rate delta | Red decrease = improvement |