Skip to main content

Date Range

The date range picker controls which time period data is displayed for across all reports.

Accessing the Date Picker​

Click the date range button in the header (shows the current selection, e.g. "Last 7 days").

Preset Ranges​

Quick selection options, grouped in the picker as Quick Select, This Period, and Last Period.

Quick Select​

PresetDescription
TodayCurrent day (midnight to now)
YesterdayPrevious complete day
Last 7 daysPast 7 days including today
Last 30 daysPast 30 days including today
Last 90 daysPast 90 days including today

This Period​

PresetDescription
This weekCurrent week (Monday to today)
This monthCurrent month (1st to today)
This quarterCurrent quarter (Q1/Q2/Q3/Q4 to today)
This yearJanuary 1st to today

Last Period​

PresetDescription
Last weekPrevious complete week (Mon-Sun)
Last monthPrevious complete month
Last quarterPrevious complete quarter
Last yearPrevious complete year

Custom Range​

  1. Click Custom range
  2. Select start date from the calendar
  3. Select end date from the calendar
  4. Click Apply

Future dates are disabled, so you cannot select a range that extends past today.

Keyboard Shortcuts​

Quick date range selection:

KeyAction
TToday
YYesterday
WThis Week
MThis Month
CToggle comparison mode

Shortcuts work when not focused on an input field.

Comparison Mode​

Compare current period with a previous period to track changes over time.

Enabling Comparison​

  1. Click the Compare button next to the date range
  2. Select a comparison type:
    • No comparison
    • Previous period
    • Previous year
    • Custom comparison

To turn comparison off, choose No comparison or click the X on the Compare button. Pressing C toggles between no comparison and Previous period.

Comparison Types​

TypeDescriptionExample
Previous periodSame duration immediately before the selected rangeJan 15-21 compares to Jan 8-14
Previous yearSame dates in the prior yearJan 15-21, 2025 compares to Jan 15-21, 2024
Custom comparisonManually selected comparison rangeAny dates you choose

Comparison Display​

When comparison is enabled:

Stat Cards​

ElementDescription
Current valueMain number
Delta percentageChange from comparison period
Delta colorGreen (improvement), Red (decline), Gray (no change)

Example:

Entrances
12,450
↑ +15.2%

Charts​

  • Primary line/area: Current period
  • Secondary line (dashed): Comparison period
  • Hover tooltip shows both values

Tables​

Some tables show comparison columns when enabled.

Reading Delta Values​

DeltaInterpretation
+25% (green)25% increase vs comparison
-10% (red)10% decrease vs comparison
0% (gray)No change
N/ANo comparison data available

Metric Interpretation​

For some metrics, "improvement" means decrease:

MetricImprovement
EntrancesIncrease (green)
ConversionsIncrease (green)
RevenueIncrease (green)
Bounce RateDecrease (green)

Sealmetrics colors deltas appropriately based on metric type.

Date Range and Reports​

Data Availability​

ReportDate Range Behavior
OverviewFull range data
EvolutionGrouped by day/week/month
PagesAggregate for full range
SourcesAggregate for full range
GeographyAggregate for full range
DevicesAggregate for full range
ConversionsAggregate for full range
FunnelUsers completing steps within range

Real-Time Data​

  • Today: Includes data up to a few minutes ago
  • Data updates approximately every 5 minutes
  • Live counter updates in real-time (Overview only)

Historical Data​

  • Data available from account creation
  • Older data may be aggregated (daily instead of hourly)
  • Export includes raw timestamps

Selection Persistence​

Your selected date range and comparison mode are saved locally in your browser (using localStorage), not in the page URL.

This means:

  • Your last selection is remembered when you return in the same browser, even after closing the tab
  • The selection is not shared via the URL: copying or bookmarking a report link does not carry your date range or comparison mode
  • The selection is per browser and per device

Use Cases​

Daily Monitoring​

  • Use Today or Yesterday for daily check-ins
  • Enable comparison with Previous Period
  • Watch for anomalies (>20% change)

Weekly Reviews​

  • Use Last Week for complete week analysis
  • Compare with Previous Period (week before)
  • Review trends and patterns

Monthly Reporting​

  • Use Last Month for monthly reports
  • Compare with Previous Year (same month last year)
  • Account for seasonality

Campaign Analysis​

  • Use Custom range matching campaign dates
  • Compare with Previous Period (before campaign)
  • Measure campaign impact

Seasonality Analysis​

  • Use Last 90 Days or longer
  • Select Month grouping in Evolution report
  • Identify seasonal patterns

Year-over-Year Comparison​

  • Set date range to current period
  • Enable Previous Year comparison
  • Control for seasonal effects

Best Practices​

Choosing Date Ranges​

GoalRecommended Range
Daily checkYesterday
Quick overviewLast 7 Days
Trend analysisLast 30 Days
Strategic reviewLast 90 Days
Seasonal analysis12+ months

Statistical Significance​

For reliable comparisons:

  • Ensure sufficient traffic volume
  • Use complete periods (full weeks/months)
  • Consider external factors (holidays, events)

Comparison Considerations​

ScenarioBest Comparison
Short-term trendsPrevious Period
Seasonal businessPrevious Year
Campaign measurementCustom (pre-campaign)
General growthPrevious Period

Avoiding Pitfalls​

PitfallSolution
Comparing partial weeksUse complete week presets
Ignoring seasonalityUse Previous Year comparison
Too short a rangeEnsure statistical significance
Misreading bounce rate deltaRed decrease = improvement
Last updated on