📄️ Referral vs Direct Traffic
Learn how Sealmetrics classifies referrer traffic vs direct traffic using privacy-first principles and advanced attribution logic.
📄️ Rejoined Traffic
Understanding how Sealmetrics classifies traffic returning after 6+ hours of inactivity without inflating Direct traffic.
📄️ (not set) value explained
Learn why Sealmetrics shows "(not set)" in your reports, what causes missing UTM parameters, and how to avoid attribution gaps.
📄️ Change UTM parameters
Learn how to customize UTM parameters in Sealmetrics and adjust them for GA4 alternatives or custom analytics setups.
📄️ Sealmetrics vs ERP Conversions
Understand why Sealmetrics may show more conversions or revenue than your ERP and how to properly configure your tracking to avoid discrepancies.
📄️ Direct Traffic
Learn how Sealmetrics classifies Direct traffic and how referrer detection impacts traffic source attribution.
📄️ Prevent GTM Preview Traffic
Learn why gtm-msr.appspot.com appears in Google Tag Manager and how to prevent it from firing tags or polluting your analytics.
📄️ Entrances
Learn what an Entrance is in Sealmetrics, how it differs from GA4 Visits, and how it compares to Pageviews in a privacy-first analytics system.
📄️ SEO Traffic Calculation
Learn how Sealmetrics differentiates SEO traffic from paid traffic using a privacy-first methodology.
📄️ How to Track Google Ads Campaigns
Learn how to correctly track Google Ads campaigns in Sealmetrics using UTM parameters and Google Ads value-track templates.
📄️ Tracking Social Ads Campaigns
Learn how to track Facebook and Meta Ads campaigns in Sealmetrics without cookies using UTM parameters and privacy-first attribution.
📄️ Referrer Loss & Direct Traffic
Learn why referrers are lost on modern websites and why Direct traffic may appear unusually high in Sealmetrics.
📄️ TERM Definition
Learn how Sealmetrics defines TERM across SEO, Referrer, Google Ads, and UTM-based traffic sources.
📄️ Sealmetrics vs ERP Conversions
Understand why Sealmetrics may show more conversions or revenue than your ERP and how to properly configure your tracking to avoid discrepancies.