Metrics & Insights | Sealmetrics Docs

📄️ Referral vs Direct Traffic

Learn how Sealmetrics classifies referrer traffic vs direct traffic using privacy-first principles and advanced attribution logic.

Understanding how Sealmetrics classifies traffic returning after 6+ hours of inactivity without inflating Direct traffic.

Learn why Sealmetrics shows "(not set)" in your reports, what causes missing UTM parameters, and how to avoid attribution gaps.

Learn how to customize UTM parameters in Sealmetrics and adjust them for GA4 alternatives or custom analytics setups.

Understand why Sealmetrics may show more conversions or revenue than your ERP and how to properly configure your tracking to avoid discrepancies.

Learn how Sealmetrics classifies Direct traffic and how referrer detection impacts traffic source attribution.

Learn why gtm-msr.appspot.com appears in Google Tag Manager and how to prevent it from firing tags or polluting your analytics.

Learn what an Entrance is in Sealmetrics, how it differs from GA4 Visits, and how it compares to Pageviews in a privacy-first analytics system.

Learn how Sealmetrics differentiates SEO traffic from paid traffic using a privacy-first methodology.

Learn how to correctly track Google Ads campaigns in Sealmetrics using UTM parameters and Google Ads value-track templates.

Learn how to track Facebook and Meta Ads campaigns in Sealmetrics without cookies using UTM parameters and privacy-first attribution.

Learn why referrers are lost on modern websites and why Direct traffic may appear unusually high in Sealmetrics.

Learn how Sealmetrics defines TERM across SEO, Referrer, Google Ads, and UTM-based traffic sources.

Understand why Sealmetrics may show more conversions or revenue than your ERP and how to properly configure your tracking to avoid discrepancies.