Filters

Sealmetrics provides two types of filters: global filters that apply across all reports, and local filters specific to individual tables.

Global Filters

Global filters appear in the filter bar below the header and affect all reports in the current session.

Accessing Global Filters

1. Click Add Filter in the filter bar
2. Select a filter category
3. Choose or enter filter values
4. Filter applies immediately

Available Global Filters

Geography

Filter	Options	Description
Countries	Multi-select list	Filter by visitor country

Example: Select Spain and Portugal to see only traffic from the Iberian Peninsula.

Devices

Filter	Options	Description
Device Type	Desktop, Mobile, Tablet	Filter by device category
Browser	Chrome, Safari, Firefox, Edge, etc.	Filter by browser
Operating System	Windows, macOS, iOS, Android, etc.	Filter by OS

Example: Select Mobile + iOS to see only iPhone/iPad traffic.

Traffic Sources

Filter	Options	Description
UTM Source	Dynamic list from your data	google, facebook, newsletter, etc.
UTM Medium	Dynamic list from your data	cpc, organic, email, referral, etc.
UTM Campaign	Dynamic list from your data	Your campaign names

Example: Select Medium = "cpc" to see only paid traffic.

Pages

Filter	Options	Description
Path contains	Text input	URLs containing the text
Path starts with	Text input	URLs starting with the text

Example: Path starts with "/blog" to see only blog traffic.

Filter Bar Behavior

• Active filters appear as chips in the filter bar
• Click the X on a chip to remove that filter
• Multiple filters combine with AND logic
• Filters persist across reports until removed
• Filters reset when changing sites

Combining Filters

Filters combine with AND logic:

Filter 1	Filter 2	Result
Country = Spain	Device = Mobile	Spanish mobile visitors
Medium = cpc	Source = google	Google Ads traffic
Browser = Safari	Country = USA	US Safari users

Local Filters (Filter Builder)

Each table in reports has its own filter builder for granular filtering within that specific table.

Accessing Local Filters

1. Click the filter icon (funnel) above the table
2. The filter builder panel opens
3. Add filter conditions
4. Click Apply

Filter Builder Interface

Element	Description
Field dropdown	Select which column to filter
Operator dropdown	Select comparison operator
Value input	Enter the value to compare
Add button	Add another condition
Apply button	Apply all conditions
Clear button	Remove all conditions

Operators

Text Fields

Operator	Description	Example
contains	Field includes text	Path contains "product"
starts with	Field begins with text	Path starts with "/en/"
equals	Exact match	Source equals "google"
not equals	Does not match	Medium not equals "cpc"

Numeric Fields

Operator	Description	Example
equals	Exact value	Conversions equals 0
not equals	Different value	Entrances not equals 0
greater than	Above value	Pageviews greater than 1000
less than	Below value	Bounce Rate less than 50
greater than or equal	Value or above	Revenue >= 100
less than or equal	Value or below	Conv. Rate <= 5

Multiple Conditions

Add multiple conditions for complex filters:

Field	Operator	Value	Logic
Entrances	greater than	100	AND
Bounce Rate	less than	50	AND
Conversions	greater than	0	-

All conditions combine with AND logic.

Filter Builder by Report

Each report's tables have different available fields:

Overview

• Page path
• Source/Medium

Pages Report

Tab	Fields
All Pages	Path, Title, Pageviews, Unique Visitors
Landing Pages	Path, Title, Entrances, Bounce Rate, Conversions

Sources Report

Tab	Fields
Sources	Source, Medium, Entrances, Pageviews, Bounce Rate, Conversions, Revenue
Mediums	Medium, Entrances, Pageviews, Bounce Rate, Conversions, Revenue
Campaigns	Campaign, Source, Medium, Entrances, Conversions, Revenue
Terms	Term, Campaign, Source, Entrances, Conversions
Content	Content, Campaign, Source, Entrances, Conversions
Referrers	Referrer, Entrances, Pageviews, Bounce Rate, Conversions, Revenue

Geography Report

• Country, Entrances, Pageviews, Bounce Rate, Conversions, Revenue

Devices Report

Tab	Fields
Device Types	Device, Entrances, Pageviews, Bounce Rate, Conversions, Revenue
Browsers	Browser, Entrances, Pageviews, Bounce Rate, Conversions, Revenue
Operating Systems	OS, Entrances, Pageviews, Bounce Rate, Conversions, Revenue

Conversions Report

Tab	Fields
Conversions	Type, Count, Revenue, Conv. Rate
Microconversions	Type, Count, Unique Users

Segments

Save filter combinations for quick access.

Creating a Segment

1. Apply desired global filters
2. Click Save as Segment
3. Enter segment name
4. Click Save

Using Segments

1. Click the Segments dropdown in the filter bar
2. Select a saved segment
3. Filters apply immediately

Segment Examples

Segment Name	Filters
Mobile Spain	Country = Spain, Device = Mobile
Paid Traffic	Medium = cpc
Blog Visitors	Path starts with "/blog"
High-Value Users	(Created after filtering by conversions > 0)

Managing Segments

1. Click Segments dropdown
2. Click the settings icon
3. Options:
   • Rename segment
   • Delete segment
   • View filters in segment

Filter Strategies

Performance Analysis

Find underperforming segments:

1. Filter: Entrances > 500 (significant traffic)
2. Filter: Bounce Rate > 70 (high bounce)
3. Result: High-traffic pages with engagement issues

Conversion Optimization

Find conversion opportunities:

1. Filter: Entrances > 200
2. Filter: Conversions = 0
3. Result: Popular pages not converting

Traffic Quality

Identify quality sources:

1. Filter: Entrances > 50
2. Filter: Conv. Rate > 3
3. Sort by Revenue
4. Result: High-performing traffic sources

Geographic Targeting

Analyze specific markets:

1. Global filter: Country = [target market]
2. Local filter: Conversions > 0
3. Result: Converting pages in target market

Filter Persistence

What Persists

Element	Behavior
Global filters	Persist across reports, reset on site change
Local filters	Reset when leaving the report
Segments	Saved permanently until deleted
Date range	Persists across reports

URL Parameters

Filters are reflected in URL parameters:

• Shareable links include active filters
• Bookmarks preserve filter state
• Direct links to filtered views

Example URL:

/sites/123/sources?country=ES&medium=cpc&dateRange=30d

Best Practices

Use Global Filters For

• Segmenting by user attributes (country, device)
• Filtering by traffic source
• Consistent analysis across reports

Use Local Filters For

• Finding specific items in tables
• Threshold-based filtering (metrics above/below values)
• Detailed table exploration

Performance Tips

• Apply broad filters first (country, device)
• Then refine with specific filters
• Save common combinations as segments
• Clear filters before starting new analysis