Geography

The Geography report shows where your visitors come from, with country-level metrics and visual map representation.

Accessing the Report

1. Select a site from the site selector
2. Click Geography in the sidebar

URL pattern: /sites/{site_id}/geography

World Map

Interactive choropleth map showing traffic distribution by country.

Map Features

Feature	Description
Color intensity	Darker colors indicate more traffic
Hover tooltip	Shows country name and key metrics
Click	Filters table to selected country
Zoom	Scroll to zoom, drag to pan

Color Scale

The map uses a gradient from light to dark based on the selected metric:

Intensity	Meaning
Light	Low traffic volume
Medium	Moderate traffic
Dark	High traffic volume

Country Table

Detailed breakdown of metrics by country.

Column	Description
Country	Country name with flag icon
Entrances	Sessions from this country (with progress bar)
Pageviews	Total page views
Bounce Rate	Single-page session percentage
Events	Microconversions
Conversions	Completed conversions (with progress bar)
Conv. Rate	Conversion rate
Revenue	Total revenue

Progress Bars

Entrances and Conversions columns include relative progress bars:

• Width represents proportion of total
• Quickly identify top countries visually

Filtering

Table Filter Builder

Click the filter icon to open the filter builder:

Available fields:

• Country (name)
• Entrances
• Pageviews
• Bounce Rate
• Conversions
• Revenue

Example filters:

Goal	Filter
Countries with significant traffic	Entrances greater than 100
High-converting countries	Conv. Rate greater than 5
Countries with revenue	Revenue greater than 0
Problem countries	Bounce Rate greater than 70

Map Interaction

Click a country on the map to filter the table to that country only.

Global Filter Integration

Use the global Countries filter to focus on specific regions:

1. Click Add Filter in the global filter bar
2. Select Countries
3. Choose one or more countries
4. All reports update to show only selected countries

Metrics by Country

Understanding Geographic Performance

Metric	Geographic Insight
Entrances	Where your audience is located
Bounce Rate	Content relevance by region
Conv. Rate	Market fit by country
Revenue	Highest-value markets

Identifying Patterns

Look for:

• High traffic, low conversion: May need localization
• Low traffic, high conversion: Expansion opportunity
• High bounce rate: Content or language mismatch
• Revenue concentration: Market dependency risk

Use Cases

Identifying Top Markets

1. Sort table by Entrances (descending)
2. Note top 5-10 countries
3. Compare with business priorities
4. Check Conv. Rate for each

Finding Expansion Opportunities

1. Sort by Conv. Rate (descending)
2. Filter: Entrances greater than 50 (statistically significant)
3. Look for countries with:
   • High conversion rate
   • Low current volume
   • Business expansion potential

Detecting Localization Needs

1. Sort by Bounce Rate (descending)
2. Filter: Entrances greater than 100
3. High bounce + high traffic suggests:
   • Language barriers
   • Cultural mismatch
   • Payment method issues
   • Shipping concerns

Evaluating International Campaigns

1. Set date range to campaign period
2. Apply UTM filters (global filter bar)
3. Review geographic distribution
4. Compare conversion rates across countries

Revenue Analysis by Region

1. Sort by Revenue (descending)
2. Identify top revenue countries
3. Calculate revenue per entrance
4. Prioritize high-value markets

Regional Considerations

Europe (GDPR)

Countries in the EU may show different patterns due to:

• Cookie consent requirements
• Privacy-conscious users
• Different consent rates

Time Zones

Consider when analyzing by country:

• Traffic peaks at different times
• Weekend patterns vary by culture
• Holidays differ by country

Currency

Revenue shown in your configured base currency. Consider:

• Exchange rate fluctuations
• Local purchasing power
• Price sensitivity by market

Export

Click Export to download:

• All countries with data
• All metric columns
• Respects active filters
• CSV format