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Pages

The Pages report analyzes page-level performance, showing which pages receive the most traffic and, for the pages where sessions start, how much engagement, conversions and revenue they bring in.

Accessing the Report​

  1. Select a site from the site selector
  2. Click Pages in the sidebar

URL pattern: /sites/{site_id}/pages

Tabs​

The report has two tabs with different perspectives:

All Pages Tab​

Shows all pages viewed during the selected period, with pageviews and entrances.

ColumnDescription
PageURL path. When the path matches one of your URL-pattern content group rules, the group appears as a badge next to the path
PageviewsTotal views
EntrancesSessions that started on this page

The All Pages tab has no bounce rate, conversion or revenue columns. Those metrics are tied to the page where the session started, so they live on the Landing Pages tab.

Landing Pages Tab​

Shows pages where sessions started (entry points to your site).

ColumnDescription
Landing PageURL path. When the pageviews carry a content group (sent by the tracker), it appears as a badge next to the path
EntrancesSessions that started on this page
Bounce RatePercentage of single-page sessions
Microconv.Microconversions (all event types combined) from sessions that started on this page
ConversionsConversions (all conversion types combined) from sessions that started on this page
RevenueSum of the conversion amounts from sessions that started on this page

Conversions and microconversions are credited to the landing page of the session in which they happened. There is no per-type breakdown on this tab: to see conversions by type, use the Conversions report.

Bounce Rate Colors​

ColorBounce RateInterpretation
Green< 40%Good engagement
No color40–70%Average
Red> 70%May need attention

Totals Row​

Both tables show a Total row at the top. It is calculated by the server over all rows that match the current period, global filters, search and table filters — not just the rows loaded into the table. On the Landing Pages tab, the total Bounce Rate is recalculated from the summed entrances (not an average of the row percentages).

Rows Loaded​

Each table loads the top 100 rows for the current sort order, search and filters, and paginates through them in the browser. Searching and filtering run on the server before that cut, so a filter or search always finds matching pages even if they are outside the unfiltered top 100.

Sorting​

Click a column header to sort. Numeric columns (Pageviews and Entrances on All Pages; Entrances, Bounce Rate, Microconv., Conversions and Revenue on Landing Pages) are re-sorted on the server, so you get the true top 100 for that metric. Sorting by the path column only reorders the rows already loaded. Clicking a header a third time restores the default order (Pageviews on All Pages, Entrances on Landing Pages, descending).

Period Comparison​

When comparison mode is on, each metric cell shows the percentage change versus the comparison period (or New when the page had no data then). This applies to Pageviews and Entrances on All Pages, and to Entrances, Microconv., Conversions and Revenue on Landing Pages. Bounce Rate is shown without a change indicator.

Content Groups​

Content groups categorize pages for aggregated analysis.

What Are Content Groups?​

Instead of analyzing individual URLs, group related pages:

GroupExample Pages
Blog/blog/, /articles/
Products/products/, /shop/
Checkout/cart, /checkout/*
Account/account/, /profile/

Where Groups Come From​

The Pages report uses two sources of content groups:

SourceHow it is setWhere it is used
Tracker content groupThe group parameter of the tracking script or JavaScript API, sent with each pageviewQuick-filter buttons on All Pages, badge and Content Group filter field on Landing Pages
URL-pattern rulesRules you create under Properties (site configuration section of the sidebar, /settings/properties)Badge on All Pages; quick-filter buttons on All Pages only when the site has no tracker content groups

URL-pattern rules are stored in your browser, like saved segments: they are not shared with teammates or other devices, and they do not apply to the Landing Pages tab. For groups that everyone on the team sees in every report, set them in the tracker.

Filtering by Content Group​

On the All Pages tab, content group quick-filter buttons appear above the table:

  1. Click a content group button above the table (or All)
  2. The table shows only pages in the selected group

Each button shows the number of distinct URLs in that group. With tracker content groups, the filter runs on the server over the whole period; with URL-pattern rules, it runs over the rows already loaded, and the table then shows both the period Total and a Filtered subtotal.

If no content groups exist, a notice with a Configure link to Properties appears instead of the buttons.

On the Landing Pages tab, filter by group with the table filter builder (Content Group field).

Configuring Content Groups​

See Content Grouping for setup instructions.

Filtering​

Each tab has a search box (Search pages... / Search landing pages...). It matches the page path, is case-insensitive, and runs on the server.

Table Filter Builder​

Click Filters above the table to open the filter builder. Each tab has its own filters, and both are dimension-only: you filter by which page a row is, not by metric values.

TabFields
All PagesPath
Landing PagesPath, Content Group

Operators (text fields): equals, does not equal, contains, does not contain, starts with, ends with, is empty, is not empty.

  • contains, does not contain, starts with and ends with ignore case; equals and does not equal are exact matches.
  • All conditions are combined with AND. The builder lets you choose OR between conditions or groups, but the Pages report applies every condition with AND regardless.
  • A value containing a comma can't be sent to the server. The condition is not applied and a warning appears above the table.

There are no metric filters (such as "Pageviews greater than 1000" or "Conversions equals 0"). To find pages above or below a threshold, sort by the metric column instead.

Example filters:

GoalFilter (tab)
Blog pages onlyPath starts with "/blog" (All Pages)
Everything except the blogPath does not contain "/blog" (All Pages or Landing Pages)
Product landing pagesContent Group equals "Products" (Landing Pages)
Landing pages with no content groupContent Group is empty (Landing Pages)

Global Filters (Segment)​

Both tabs, their totals and their comparison values respect the global Segment filters:

Global filterApplies to Pages
CountriesYes
Device TypeYes
BrowserYes
Operating SystemYes

Global filters combine with the table filters using AND:

  1. Global filter: Country = Spain
  2. Table filter: Path contains "products"
  3. Result: Product pages viewed by visitors from Spain

The Pages report has no traffic-source filter (channel, source, medium, campaign). To analyze traffic by where it came from, use the Sources report.

Use Cases​

Finding Top Content​

  1. Go to All Pages tab
  2. Sort by Pageviews (default)
  3. Review top 10-20 pages
  4. These are your most viewed content pieces

Identifying Problem Landing Pages​

  1. Go to Landing Pages tab
  2. Sort by Bounce Rate (descending)
  3. Look for high-traffic pages with high bounce rates
  4. These pages may need improvement

Analyzing Blog Performance​

  1. Set up a "Blog" content group in the tracker
  2. On All Pages, click the Blog button to see which posts get the most pageviews
  3. On Landing Pages, filter Content Group equals "Blog" and review:
    • Which posts bring in the most entrances?
    • Which posts start sessions that convert (Conversions, Microconv.)?

Finding Conversion Opportunities​

  1. Go to Landing Pages tab
  2. Sort by Entrances (default)
  3. Scan the Conversions column for high-traffic entry pages with few or no conversions
  4. Consider adding CTAs or conversion elements to those pages

Tracking New Page Performance​

  1. Publish new page
  2. Once it starts receiving traffic, search for the page path
  3. Monitor:
    • Initial traffic ramp
    • Bounce rate vs the Total row (Landing Pages tab)

E-commerce use cases​

These cases assume your store tracks purchases as a conversion with an amount (for Revenue), and optionally add_to_cart / begin_checkout as microconversions. See the E-commerce Setup Guide, or the guide for your platform under E-commerce integrations.

Which landing pages actually bring in sales?​

  1. Go to the Landing Pages tab
  2. Sort by Revenue (descending)
  3. Compare each row's Revenue and Conversions with its Entrances

How to read it: a page with modest entrances but high revenue is an efficient entry point — worth sending more paid or email traffic to. A page with many entrances and little revenue attracts visitors who don't buy; check its Bounce Rate and whether its traffic matches its content. For revenue per entrance, Export the tab as CSV and divide Revenue by Entrances.

Requires: purchase conversions with an amount (Conversions).

Which popular entry pages get visits but no sales?​

  1. Go to the Landing Pages tab and keep the default sort by Entrances
  2. Optionally narrow to product pages: filter Path starts with your product URL prefix (e.g. "/products/"), or Content Group equals "Products"
  3. Look for rows with high Entrances and Conversions at or near zero

How to read it:

  • High Bounce Rate, no conversions — visitors leave straight away. Check that the ads or links pointing to the page match what it shows (price, availability, product).
  • Low Bounce Rate, microconversions but no conversions — shoppers engage and add to cart but don't complete the purchase. Look at shipping costs, checkout steps and payment options, and check the drop-off in the Funnel report.
  • Low Bounce Rate, no microconversions — visitors browse but don't show purchase intent. Review calls to action, product information and pricing.

Requires: purchase conversions; add_to_cart / begin_checkout as microconversions to tell the second and third patterns apart. The Microconv. column counts all microconversion types together.

Do product pages or category pages work better as entry points?​

  1. Send a content group from the tracker for each page type (e.g. "Products", "Categories", "Blog") — see Content Grouping for E-commerce
  2. Go to the Landing Pages tab
  3. Filter Content Group equals "Products" and note the Total row: Entrances, Bounce Rate, Conversions, Revenue
  4. Change the filter to "Categories" and compare

How to read it: the Total row covers every landing page in the group over the period, not just the loaded rows. Compare Conversions ÷ Entrances and Revenue ÷ Entrances between groups. If category pages convert better than product pages as entry points, point more campaigns at categories, or improve how product pages lead to related products.

Requires: tracker content groups (URL-pattern rules don't apply to the Landing Pages tab) and purchase conversions with an amount.

Is mobile traffic to my product pages converting as well as desktop?​

  1. Open Segment in the filter bar, set Device Type to Mobile, and apply
  2. Go to the Landing Pages tab and filter to your product pages (Path or Content Group)
  3. Note the Total row: Entrances, Bounce Rate, Conversions, Revenue
  4. Change the segment to Desktop and compare

How to read it: a clearly higher bounce rate or lower conversions per entrance on mobile often means a mobile-specific problem — slow load, layout issues, or a checkout that's awkward on small screens. Drill into individual rows to find which product pages have the largest gap.

Requires: purchase conversions. Remember to clear the segment afterwards; it applies to every report.

Did my sale or new collection page pay off compared with the previous period?​

  1. Set the date range to the campaign period and turn on comparison mode (previous period or previous year)
  2. Go to the Landing Pages tab and search for the page path (e.g. "/sale")
  3. Read the change indicators on Entrances, Conversions and Revenue

How to read it: rising entrances with flat conversions means the promotion drove traffic but not buyers. Check the offer and the page itself. Rising conversions and revenue confirm the page worked as an entry point. Pages marked New had no entrances in the comparison period.

Requires: purchase conversions with an amount. Conversions are credited to the landing page of the session in which they happen (last click per session), so a purchase made in a later session that started elsewhere is credited to that later session's landing page.

Export​

Each tab has its own Export button (Export as CSV or Export as PDF). The export contains the rows currently loaded in the table (up to 100, after search, filters and content group selection) with these columns:

TabExported columns
All PagesPath, Pageviews, Entrances, Content Group (from URL-pattern rules; "Other" when none matches)
Landing PagesPath, Content Group, Entrances, Bounce Rate, Microconversions, Conversions, Revenue
Written and maintained by the Sealmetrics Team